It’s not very often that I get a weird vibe from a press release. The one in question is the official announcement of “Destiny” coming from Bungie and Activision. I’ll let you read it in a minute, but there are a few things you might want watch for, besides the fact it’s a sci-fi shooter.
There’s an explicit mention of the game being shipped on a physical disc. This is no download-only title. Hell, in the very next paragraph there’s a quote from a GameStop exec about how excited they are for Destiny.
Also, the release goes to great lengths to avoid the use of the term, “MMO,” which has all manner of connotations, including “monthly subscription,” but not to worry, Destiny will be “a living social universe filled with other players” and “a world with wide boundaries that allows you to roam and explore. It is a world where, even in story mode, you could encounter other players on their own adventures.” But apparently not an MMO.
See what other hidden messages you can find in the official press release:
Santa Monica, CA – February 18, 2013 – A new generation of gaming is upon us. Today, Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), together with critically-acclaimed developer Bungie, revealed the first sneak peak of their partnership. The game, called Destiny, is an ambitious evolution of the first-person action genre that brings gamers together in a shared, persistent world. The result of a large-scale collaboration between Activision, the publisher of such mega franchises as Call of Duty, Skylanders Spyro’s AdventureTM and Skylanders GiantsTM, and Bungie, the creators of Halo®, Destiny is poised to become the next advancement in interactive entertainment by melding first-person action gaming with a persistent, dynamic online world. Read the rest of this entry »