The Entertainment Software Ratings Board has announced a new “Digital Rating Service” which looks to streamline some of the aspects of being rated by the ESRB. Parallel to this, the non-profit self-regulatory body for the video game industry has introduced some new information symbols. Pay attention, there’s a test later!
“Consumers have grown accustomed to using ESRB ratings when making decisions about the appropriateness of the games their families play. With the explosion of devices from which consumers can access games today, our goal is to ensure that those same tools are available everywhere games can be found,” said ESRB president Patricia Vance. “More recently, parents’ concerns have begun to extend beyond just content to include the sharing of their kids’ personal information or location and interactions with other players. ESRB’s Digital Rating Service now offers all digital platforms, storefronts and networks the opportunity to empower their customers with consistent, credible, familiar and useful upfront guidance no matter where their family chooses to play games.”