Reported on Giant Bomb and spread by the likes of Gamesindustry.biz — where I read the story — Nintendo President Satoru Iwata has written an apology letter to early adopters of the 3DS for the incoming price drop for the system. From $249.99 to $169.99 (starting mid-August) is definitely a big drop but matches up well with the “disappointing sales of the system and the drastic reduction in Nintendo’s annual earnings forecast.” (Nintendo wants to sell more so they’re dropping the price.)
For Iwata’s part this is not an empty apology. In a conciliatory action, he also announced that’s he’s taking a 50% cut in pay and that “directors and executives also reduced their salaries by 20 to 30 percent.”
“Those customers who purchased the 3DS at the very beginning are extremely important to us,” [Iwata writes]. “We know that there is nothing we can do to completely make up for the feeling that you are being punished for buying the system early.”
Nintendo has introduced the “Ambassador Program”, which gives 3DS owners 20 free downloadable games from the Nintendo eShop.
Good on Iwata for stepping up and taking it on the chin with action!