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Jonas, Author at Armchair Empire

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Kill Console

7 Reasons to Kill Your Console and Switch to PC

With technological advancements being made every day, there hasn’t been a better time to switch to PC gaming. If you’re not yet convinced of making the switch to PC, this article will illustrate 7 reasons why you need to kill your console.

1. Better Graphics

If you want lower frame rates/resolutions or just poor graphics, consoles are the choice for you. However, if you want the ultimate gaming experience, we recommend buying a gaming PC.

Console developers have to make money, so they use sub-par components in their consoles and expect game developers to optimize their games to run well. On the flip side, a gaming PC is full of powerful components that can run games at resolutions at or above 1080p with 60 frames per second.

Yes, if you want to game in 1440p or higher you’ll have to spend more than 500 dollars, yet a 500 dollar gaming PC is more than capable of gaming in 1080p at 60 fps. This is still far better performance than you’ll see out of your console.
Many games advertise a 1080p experience on consoles. This may be true, but often times the games are upscaled to 1080p. This means the resolution isn’t true 1080p. The difference can be astonishing.

2. Customizability

The flexibility and customizability that PC has to offer is unmatched across the boards. When you buy a console, you get what you get and you don’t get upset.

All consoles have the same specs. They all look and perform exactly the same. If your console breaks, you can’t just replace the component. You have to buy an entirely new console.
When you build a gaming PC, you know exactly what’s inside. You can build it specifically for you, choosing the size, shape, color scheme, noise level, etc.

If a component breaks, you don’t have to buy an entirely new PC. Simply replace or upgrade the broken part, and that’s it.
Building a PC is extremely rewarding. After researching, ordering your parts and assembling the finished product, finally turning the PC on is quite satisfactory.

Imagine a gaming room with an expensive PC gaming rig next to a flawless 1440p monitor, all sitting atop an awesome gaming desk. All of this is possible and more with a gaming PC.

3. More for Your Money

Why spend $500 on an Xbox One, $500 on a decent laptop, and $100 on an Elgato Game Capture HD to record when you can spend $1000 or even just $500 on a gaming PC that can do all three, but better?

Think about it. If you buy a $500 gaming desktop, it’ll perform better than an Xbox One. It will also be able to edit videos faster and more efficiently than a $500 laptop. Lastly, it can record the gameplay in 1080p for free!

This brings up a valid point. When you buy a gaming PC, it’s not just a gaming machine. It’s a desktop PC that is capable of all the things any other desktop PC Not only will you be able to game in 1080p with 60 fps, you’ll be able to record it, edit it, render it, and much more. You can surf the web, design a website, watch YouTube or Netflix, etc.

While Xbox Live and Playstation Plus have a yearly fee, Steam is absolutely free. Steam also has plenty of sales, including the Steam Summer and Winter Sale. They’re infamous for their amazing deals. Steam also offers plenty of fun free to play games.

A gaming PC is a versatile tool that you can use for pleasure, work, gaming, and much more. At the end of the day, it’s a lot more for your hard earned money.

4. Backwards Compatibility

If you’re like me, you can still appreciate an old video game. Unfortunately, unless your favorite oldie gets remastered for the Xbox One or the PS4, you won’t be able to play online with your friends. If you don’t have an older console to play the games in offline mode, you won’t even be able to play them at all.

With the PC, you don’t have to worry about backwards compatibility. If you own the game on your PC, you’ll always be able to play it. If you’re bored with the same game after playing it over and over, have no fear. With mods on PC, playing the game will be an entirely new experience. We’ll get to that later.

5. PC Exclusives

In case you missed it, the most popular game of late 2017, PUBG, started out on PC. There are so many great titles not available on console that can only be found on the PC. While the same can be said for console, we believe PC exclusives have the upper hand.

6. Keyboard and Mouse

If you’ve grown accustomed to gaming with a controller, you might be intimidated by a keyboard and mouse.

In reality, a keyboard and mouse is WAY better for gaming. It’s hard to be precise with a controller. If you’ve ever played Xbox, you’re probably familiar with your reticle auto-locking onto an enemy. This is called aim-assist.
Since PCs use a keyboard and mouse, there’s no need for aim-assist, as the mouse and keyboard is far more precise. Once you get the hang of the mouse, you’ll find this to be true yourself.

7. Mods

Mods are one of the best things about PC gaming. Mods enhance gameplay even after you’ve played the game a million times.

Even big titles like GTA and Skyrim have mods. If you’ve already completed Skyrim, have no fear. There are endless new quests that can be played after you install mods.
You haven’t experienced your games to the fullest until you’ve experienced them with mods.
If you weren’t looking for a new gaming PC yet, hopefully you are now. PC is superior to console in a variety of ways. PC is better than console because of these seven reasons and more. It’s time to kill your console and switch to PC gaming.

Art of War Book Review

The Art of War Book Review

Well, just a few days ago I was reading The Art of War, and while sipping on a cup of coffee today, an idea came into my head. Why not write a review about it? Well, Sun Tzu’s The Art of War certainly doesn’t need too much of a build-up because people have probably heard about it. This short yet very informative book, written by one of the most successful General in the Chinese Army. Written thousands of years ago, this book is still n considered to be one of the most amazing books. And the best part? It is not that long as well!!

Reading ‘The Art of War’

After finishing the book, I realized two things about it: one that it is an incredibly short book that can end in a single day, and two that every separate chapter and line has its meaning. Writing a review of the book is undoubtedly a tough task as the content itself is very terse and it is not easy to summarize such an extensive material in a short blog type review. With each chapter providing a bullet-pointed list of the different military pieces of advice, the structure becomes entirely diverse and dense. Such a context makes it difficult to summarize it. However, I am going to try and do that. So shall we start with it?

If you read the book, you will get an idea that in most parts of The Art of War, the content of Sun Tzu applies to the modern situation of the today’s generation. A line from the book that says “Consider your enemy’s personality defects and use them to your advantage” can certainly be considered as a great form of advice. Also, the line saying “Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.” is something that is so related that no one could argue with it.

Apart from the modern day relatable examples, there are other statements in the book that are just specific to the age and circumstances of his time. There are specific segments of the book that the author very carefully uses to describe the hidden meaning. One such line is in the Second chapter of the book, where the author advises about avoiding a particular ‘prolonged war’ which is good advice. But then, a prolonged war is the one that doesn’t last more than a week. And that inevitably excludes the World Wars.  

Several Other Documents from the Book

There are several other implications in the book that documents the specific costs associated with measured silver which keeps for every single troop that remains on the ground. These expenses are laughable in the new and polished era of industrial-military complex. Also, during some extensive quotations of the book, the overall tone doesn’t fit into the truths and facts of today. At the very beginning of the book, I Chapter 1; author Sun Tzu very intelligently states that the dependence of war is all on deception ad treason and he also offers different useful tools for keeping the villain in the unknown and the dark. But while he says that keeping your enemy in the dark is a good thing, he thoroughly contradicts his statements at the end of the book. Stressing the importance of maintaining the allies and the friendly troops confuse firmly contradict his statement.

The more I went on further with the book, the more I couldn’t help but think about the situation of the Chinese military General. What he had to put up with, in the ancient army of the Chinese. With the book, we cannot help but reflect on our military arrangements and think about the facts. The fact being the truth about all the other militaries with their soldiers and weapons in the foreign and the domestic sections of the world.

One of the most significant questions that I faced while reading the book was that whether the words written by an ancient military General, ages ago, can be a help to the new and improved military practices. It is true that author Sun Tzu doesn’t fail to provide the useful points for every single situation of the war-front. The title, The Art of War, clearly justifies the content of the book. What remains the best part of the book is that instead of being from an ancient time, the book provides excellent knowledge about the tricks and tips in the war-front.

With the fantastic attitude of Sun Tzu completely visualized in the book, it is safe to say that the quote ‘Be Prepared’ from the album does complete justice to the text that ties the whole book together. Even though the ideas of the Author are a bit far from the new and improved methods of military practices, however, the views and the teachings are pretty useful, to be honest.

The Message

The singular message that you need to know about the book is to see the enemy, know yourself and your team, and then you will be able to understand what exactly to do in the battle. This advice applies to the modern day tactics as well. Whether you are standing up against an army of books or terrorists, only by proper knowledge of your enemy and yourself, you will be able to achieve the heights of winning. It is one of the most important and highlighted messages in the whole text.

My Final Verdict

The book with its interesting pieces of advice and a great outlook on the trials of war and how to overcome them prove to be a fantastic read at a time. Even though most of the components are not relatable to the present day and face of war, but that doesn’t mean that it is not relatable at all. With joint concepts about the war advice from both the past and the present, The Book of Art indeed can be construed as a book worth reading.  

About author: Lesley Hummings is enjoying her maternity leave in the middle of university studies. However, she’s in touch with the academic routine and is regularly sharing some of her writing findings in WriteMyEssays.com.

Augmented Reality

Augmented Reality Capabilities Set to Reach “Millions” of Android Devices

The concept of augmented reality (AR) is likely to become a “daily habit” among consumers worldwide, according to Google’s vice president of business and operations for virtual reality (VR) Amit Singh, as the tech giant anticipates “hundreds of millions” of Android devices to have AR capabilities by the end of 2018. The global adoption of AR technology via Android smartphone and tablet devices is expected to bring a raft of potential monetization opportunities.

Earlier this year, Google released a new AR platform in August, ARCore, designed to help innovative developers create useful AR apps for Android. ARCore was initially targeting Google’s Pixel smartphone as well as the recently released Samsung Galaxy S8 – both of which are considered high-end devices. Nevertheless, Singh predicts that owners of mid-to-low range smartphone and tablet can expect to see “augmented reality [become] a core feature of most of Android over the next few years”.

ARCore is designed to work with Java, OpenGL, Unity and Unreal, with a distinct focus on utilising cameras to provide accurate motion tracking, improving the environmental understanding for virtual objects and even use ambient light to make virtual objects appear even better suited to their physical surroundings.

The AR battle is well and truly hotting up between Google and Apple, with the latter’s ARKit already giving rise to a number of exciting AR demos, as Apple gears up to bring AR technology to the iPhone with iOS 11. Leading brands such as IKEA are beginning to get involved with their Apple-exclusive AR app allowing their customers to visualize precisely how their furniture will look and fit in their homes. The IKEA Place app allows users to choose a piece of furniture from their product catalogue and drag it into their own home to ascertain whether it will be a suitable purchase; without having to traipse around their miles of warehouses. Meanwhile, the UK National Lottery is already embracing AR with the development of industry-first AR scratchcards, utilizing technology from Blippar. Games of chance still remain very popular with casual gamers and the Lotto has now found its way online, adapting to consumer demands and providing new ways of playing lottery games around continental Europe.

While Google and Apple battle it out for AR supremacy, Microsoft is also quietly working on a fusion of augmented and virtual reality. Mixed reality is designed to allow physical and virtual objects to co-exist and work together in real-time harmony. The concept behind mixed reality is that the technology goes further than visual displays by incorporating environments and spatial sounds which blend human perception and conventional reality with digital interaction.

Microsoft’s Windows 10 operating system has been built to integrate fully with Microsoft’s mixed reality devices, the HoloLens and the Acer Windows Mixed Reality Headset. The Microsoft HoloLens is a holographic mixed reality headset, allowing people to see the real-world environment through digital lenses which overlay virtual objects, data and content in the real world as it if was physically there.

Already mixed reality technology is being put to good use in the healthcare sector with doctors from around the world assisting in surgical procedures, while a HoloLens app was also designed to assist visually impaired individuals’ navigation around their home and wider environment using the medium of sound. With all of these AR, VR and mixed reality developments, 2018 promises to be a truly exciting prospect for consumers, pushing the boundaries of what is possible in all areas of our lifestyles.

mobile gaming

Predictions for the mobile gaming market in 2018

Almost everyone that owns a mobile device these days has at least one gaming app downloaded, be it for traditional gaming or betting. With games and sites made simpler to use and easier to navigate on the smaller mobile screens, gaming on the go is a convenient and enjoyable experience for many. After another year of growth in the mobile sector, what does 2018 hold for the mobile gaming market?

AR here to stay

Pokemon Go, which was launched in 2016, has admittedly gone a bit stale. Many who played the augmented reality game from the beginning have grown bored of the common monsters and weren’t inspired by the legendary raid events that took place recently. Nevertheless, it’s still played all over the world, and Niantic is planning for more AR action to come in 2018.

Utilising another wildly popular franchise, Niantic will be releasing a Harry Potter AR game in 2018. Hopefully, the company has learned some lessons from Pokemon Go, which suffered a huge amount of problems in its foremost weeks and bring out a ready-to-go Harry Potter AR game for the world to enjoy.

Better betting apps

Almost every respected online betting site has an app for their gamers to play on the go. With apps for sports betting, casino gaming, and even for playing the lottery, people can get all of their gaming needs quickly via their apps.

However, with the field still being relatively new and operating systems updating and upgrading regularly, some betting apps have fallen behind. The mobile gambling market is growing at an exponential rate, with so many opting to play on the go, so the slower, less user-friendly apps will need to shape up and fast, as having a good app is crucial to keeping a player base these days. Also, the top of the range apps will be looking to stay at the top by fine-tuning their apps.

Higher quality games

Through 2017, console and PC video games held the majority of the global games market, with 58% to mobile gaming’s 42%. But, with the mobile gaming market expected to rise to $110 billion by 2018, it’s clear that people are making the most of mobile games.

With this surge in popularity, more top developers will be looking to make mobile games thanks to their relatively low cost to produce compared to the average video games production costs – such as that of Destiny ($500 million) or Grand Theft Auto V ($265 million) – and high revenue potential. This should result in higher quality mobile games being made as the better games will rise to the top of the very crowded mobile games marketplace and generate more revenue.

One very recent example of a very high-quality mobile game being released is South Park: Phone Destroyer. Created by Ubisoft (who also made The Stick of Truth, The Fractured But Whole, Watch Dogs, and Assassins Creed) Phone Destroyer has received stellar reviews through its first couple of weeks in circulation.

One of the reasons for this, alongside the much-loved South Park characters, is the fact that players can play on in continuously without needing to wait for energy to recharge. Add in the ability to earn cards – from which the game is based around – in regular play without needing to make microtransactions, as well as the unique and tactical gameplay, and it has the makings of a long-reigning chart-topper.

Hopefully, Phone Destroyer is a sign of more inventive, higher quality mobile games that have more immediate playing time available without the need to pay for more time on the game coming next year.

There’s a lot to look forward to in 2018, with increased quality hopefully being the focus thanks to the huge audience of mobile gamers ready to spend money on games.

Gaming While Driving? It’s Possible – Soon.. I think?

Gaming while driving – it’s never been possible. It’s illegal in most countries. Using your mobile phone while driving is a serious issue in many countries, such as the UK primarily. However, with the launch of new tech-innovative cars, such as Tesla, comes the ability to self-drive. Self-driving presents many options to improve your driving experience, and one of which is gaming at the wheel.

We spoke to Gok-Jacky Wan at IntelligentCarLeasing, one of the UK’s largest car leasing companies, who said, “Gaming behind the wheel could definitely be a reality soon. Tesla’s auto drive module is seriously high tech stuff, and it’s accurate, too. Only time will tell whether we’ll be gaming behind the wheel.”

Blockchain

New Blockchain Platform Promises New Ways to Build and Run Video Games

Chimaera is a blockchain gaming development platform, which allows for the creation of all types of multiplayer open worlds. These include a range of video game formats varying from MMOs, real-time strategy games and more. The Chimaera platform provides the infrastructure and tools that game creators need in order to build their own games, while also providing a trading platform for the trading of assets and items in-game, a multiplayer arena which facilitates betting and one on one combat (player vs player), and perhaps most importantly, blockchain technology designed specifically for gaming.

Chimaera’s cryptocurrency, “CHI”, works fluidly with any of the cryptocurrencies that those who use the Chimaera software wish to create, by allowing the trading of game creators’ own currency for CHI. Andrew Colosimo, Chimaera’s founder and current CEO, says of his expectations for the platform that he anticipates witnessing “spectacular innovation”, “unstoppable games” and “new ways to socialise in VR worlds”, as he believes that video game developers “are some of the most creative people in the world.”

Accordingly, there exist possibilities to construct you own VR (Virtual Reality) worlds using Chimaera’s software, allowing you to own homes, land and even cities within the VR realm. Here, the blockchain technology takes on perhaps an even greater importance. VR has been steadily growing in use, popularity and accessibility over the past few years: use of VR headsets and corresponding technology is predicted to grow by approximately 146 users between 2020 and 2025 for the video games sector alone, from 70 million users in 2020 to 216 million users in 2025. The VR industry is also expected to hold a worth of 11.6 billion US dollars by 2015. As such, the importance of establishing reliable online currencies for VR now cannot be underestimated, as it is crucial that well thought out measures, procedures and guidelines for blockchain technology within VR are already in place before the number of users expands to the levels expected to be seen in 2025.

Cryptocurrency has been very much in the spotlight since the creation of bitcoin in 2009, which originated from an idea developed by Satoshi Nakamoto (an alias whose owner is still unknown), and has since then been adopted by many online gaming services and projects, as a currency within video gaming, bitcoin gambling and numerous other areas. Correspondingly, the first video game to use blockchain technology was released in July 2013. The main benefits of the blockchain are that it grants user anonymity, a lack of third party interference, very low transaction fees and the opportunity to transfer payments via use of a mobile phone if it is connected to the internet, meaning that the blockchain allows for a currency of convenience anytime and anywhere.

The new paths being forged and opportunities opening for the creation of new games, new cryptocurrencies and new experiences for both creators and audiences paint an exciting future for the possibilities of technology, its advancement and its effects.

Twitch Category Expansion

Is Twitch’s Category Expansion a Good Idea?

Ever since the site launched back in June 2011, Twitch has continued to transform video game culture as well as the world of live streaming. Six years later, Twitch is the chosen platform for over two million emerging content creators and receives upwards of 10 million visitors per day. However, the Amazon-owned site doesn’t just focus on traditional video games anymore, as over the last few years they have expanded their social video categories to include music, the creative arts, poker variants from online Texas Hold’em to live streams from Vegas and a number of other topics beyond console or PC gaming.

Initially, the idea behind Twitch was to create a brand new social network where members could bond over their mutual love of video games and other creative endeavors. Now, the site is so successful that popular content creators can make a living simply by live streaming gameplay to entertain their audience. Not only does the streamer have fun sharing their gaming experience with fellow enthusiasts, but fans also enjoy watching skilled, entertaining individuals, from poker pros to sculptors and musicians, focus on something they themselves enjoy.

Of course, as with all social networks, Twitch needed to adapt and evolve to stay relevant in a world where competition is inevitable. Early on in the company’s history, Twitch launched User Generated Programming, which included the typical casual gaming and speedrunning categories that Twitch is well known for, as well as Twitch Plays chat-driven gameplay. The latter gaming sector went viral in February 2014 after a crowdsourced attempt to play Pokémon Red on the site attracted over 6.5 million views in just five days.

After being acquired by Amazon for $790 million in late 2014, Twitch introduced a royalty-free music library, packed with 500 songs from various independent labels. This was big news for content creators and audiences alike, as it added an extra layer to the streaming experience. Still, the introduction of music was somewhat overshadowed by the big game changer of February 2015 when Twitch began live streaming poker games. Not only did this include players streaming their online games of Omaha, seven-card stud, Texas Hold’em and almost every other form of poker you can think of, but also live streams from land-based casinos such as The Bellagio in Vegas.

Although this may have seemed like a departure from Twitch’s usual console and PC-based streaming titles, iGaming and poker are incredibly popular online. In hindsight, fewer partnerships could have been better than that of the world’s leading game streaming site and one of the most successful online gaming industries in history. Before long, immensely famous poker professionals such as Jason Somerville and Jamie Staples were streaming live on Twitch and gaining huge audiences. There are now even Twitch streamers such as Parker ‘TonkaaaaP” Talbot who simply started streaming poker play online and has since managed to win $250,000 playing live and is an ambassador for 888poker. “There was no plan. I had watched video game streams for years, and thought why not give it a try,” Talbot told Lee Davy in an article for the company’s magazine.

Later that same year, Twitch rolled out yet another category named Creative where members could stream any number of artistic and creative works. After beginning with a Bob Ross painting marathon, this category is now home to a number of well-known artists who share their creative processes whether it be painting, sculpting, cosplay costume creation, cooking, composing or really anything else you can think of.

More recently, Twitch has introduced several other emerging content categories that are flourishing as we speak. These include IRL, a vlogging focused category, Social Eating where members dine together and Programmatic TV, which was inspired by the interactive nature of Bob Ross’ Joy of Painting marathon.

While Twitch is perhaps best known for its video game live streaming, the days of only watching Zelda speedruns is well behind us. After all, you can still find those sorts of things on YouTube so it didn’t really set Twitch apart. No, Twitch had to embrace new categories to keep their brand alive, garner content creators and keep audiences returning day after day. Not only was the addition of new categories like poker and the visual arts a fantastic idea, but it very well may be the change that keeps Twitch alive for many years to come.

cod wwii

Three Gaming Franchises that have been Revitalised by New Online Releases

2017 has been a fantastic year of game releases online for gamers worldwide, breathing new life into some of the longest-standing gaming franchises that have required a much-needed uplift and a new lease of life. Let’s take a look at three of the most world-renowned gaming titles to release something new to the online gaming community in recent months.

1. Destiny 2

Destiny 2 has only been available for a little over a month on PC but already it has captured the imagination of the online gaming community. This online-only multiplayer game is already one of the top ten most viewed games on the Twitch live streaming network. As with the original, Destiny 2 is made up of live online gaming in two formats – player versus environment and player versus player action – the latter of which has become an iconic form of live online gaming today. Destiny 2 fanatics stream their own gameplay live to thousands of Twitch viewers every day in very similar high-definition quality to the immersive streams of online casino live games best in UK, in terms of the clarity of audio and visuals, to teach and inspire fellow gamers.

The Destiny franchise marked the first console franchise for developers, Bungie since their all-conquering Halo series. Further good news for fans of this new mythical sci-fi world is that the Destiny franchise is going nowhere fast. Bungie and Activision signed a ten-year agreement with at least one more title likely to come to market before the turn of the decade.

2. Call of Duty: WWII

The Call of Duty franchise experienced significant criticism following the launch of last year’s space-influenced Call of Duty: Infinite Warfare. The release was considered too bombastic and extravagant and fanatics feared the game’s developers, Sledgehammer Games were veering too far away from its roots. Fortunately, Sledgehammer Games appeared to listen carefully to its customers, designing an intriguing and hard-hitting return to World War II for 2017.

Call of Duty: WWII also reverts to the popular first-person shooter series which has been received very positively not only be its long-standing fans but the gaming community as a whole. The heart-wrenching campaign mode is particularly powerful, playing an American soldier named Red Daniels, who just wants to make his girl back home proud. An impressive new multiplayer mode, War, has also taken things to another level. The concept is that one multiplayer team is on the attack while the other is defending and standing its ground in three different scenarios. The teams switch sides after two rounds, giving you the chance to experience both aspects in fascinating detail.

3. Tom Clancy’s Ghost Recon: Wildlands

It has been three years since Ubisoft published a game from the Tom Clancy’s Ghost Recon tactical-shooter franchise. Phantoms was considered a major flop by the game’s publishers and developers in 2014, so much so that it was decided to shut it down on December 1, 2016, citing development issues which prevented the title from reaching the Nintendo Wii U. Fast forward 36 months and we’re delighted to say the latest release has restored our faith in the franchise.

With a shed-load of action for both single player and online co-op play, Wildlands is a much-needed return to form for Ubisoft. It’s lightyears away from Advanced Warfighter both in terms of its location in the heart of the Bolivian mountains and the way in which it plays. It’s arguably the most cliched storyline in the Ghost Recon franchise, but if you can look beyond that and enjoy the thrill-a-minute action rather than acting as the stealthy practitioner then you will be as rewarded as we were!

These gaming franchises will by no means be the first or the last to go off the rails and find their feet once again; we’re just relieved that they took the time to rediscover the soul of these games which have captured the imagination of millions worldwide.

Gamification

Gamification – Take Advantage Of The Ripe Opportunity For Marketing

Gamification has completely changed the marketing arena – allowing marketers from all walks of life to address and directly communicate with a very unique audience. As each year passes, the video games market continues to grow at a phenomenal rate.

Young children are accustomed with gaming from an early age, while teenagers consider a normal part of their day-to-day life. Now, we’re starting to see that these habits persist through adulthood, and adults are continuing to adopt the same gaming habits they developed as young children.

What does this present for marketers?

A ripe opportunity to connect with an audience that is extremely loyal. And by loyal, I mean the type of audience that will continue to game until their retirement.

The entry-barrier to gaming is now lower than it has ever been before. If we look back 20-years, gaming consoles were extraordinarily expensive and not available to most middle class families. Now? The latest XBOX, PlayStation or Nintendo console can be picked up for the equivalent of 1 weeks wages for most people. And, with that said, there’s nothing saying that gaming has to be exclusive to consoles either. Simple online-based games and mobile games are equally as successful as their console counterparts.

Market your brand – continue to “touch” your customers via gaming

Let’s face it. We’re in an era where all new start-ups seem to understand the marketing arena. I mean, every new business seems to go through the same process. A website is designed and built, Search Engine Optimisation is performed from the offset, and link outreach becomes the “norm”. As businesses grow, they adopt even more marketing strategies, such as Pay-Per-Click advertising.

Yes, marketing is expensive – and rightfully so. As every year goes past that a business is in operation, their marketing expenses typically increase too as the advertising market becomes saturated.

“We’re finding that more and more businesses are choosing to put SEO at the forefront of their business plans. It is the number one way to drive new customers to any business, drive sales, increase revenue and develop brand loyalty.”Matthew Carey, RhinoRank.io.

But, brands still struggle to connect with their audience.

Yes, brands do utilise advertising platforms such as Facebook to remarket to their audience(s). But, just how many businesses utilise the gaming market to develop their brand consistently?

There’s so many ripe opportunities. Just look at Twitch. One of the world’s largest websites – solely dedicated to gamers streaming themselves playing. As part of the platform, viewers who aren’t “subscribed” have to periodically watch 30-second adverts. That right there is a way to connect with your audience, and stay connected.

Don’t miss the chance to grow your business through integrated marketing on gaming platforms – whether that’s console, or online.

Stay tuned for Part 2 – utilising advertising and media powerhouses to drive consistent ROI in the gaming sector.

VR-technology

Cutting edge VR-technology from the cold north

Technological leaps can alter the way we live our lives at the flick of a switch. The Internet wasn’t just a huge game changer, but a life changer in the 90’s and virtual reality is presumed to do the same to the way we experience the world. The market for VR-equipment has been booming in the past year and while the technology becomes more available, users and industries are embracing it with excitement.

For a reason or another Finland has been at the pole position when it comes to developing VR-technology. Finland has for long been known for its success in the IT field and it’s technological know-how that allowed big players such as Nokia to arise in the 90’s. Even after Nokia, this technological expertise is still highly valued and the country is willing to pour resources out to educate top-notch engineers to keep the industry, not only alive, but always one step ahead.

Through firm knowledge this small country in the cold north has become a solid forerunner in the virtual reality business, even keeping well-known tech-countries such as China at bay. Finland currently teems with start-ups that work in in the VR commerce as well as in gaming. Two of these start-ups, which have completely exploded the markets after their launch, are Rovio and Varjo. The latter is a newcomer currently working on releasing VR glasses, which are able to display image with a resolution similar to the human eye. These codename “20/20” glasses will surely challenge both Oculus and HTC in the market and give a serious boost to exploring the not yet discovered possibilities virtual reality has to offer.

Harnessing such technology to the use of the gaming industry has already opened up new doors allowing the gaming experience to take new turns. One of the gaming branches extremely interested in using the potential of virtual reality is the gambling industry. Online casinos have been experiencing rapid growth during recent years, and it is of no surprise that the possibility of using virtual reality to upgrade the gaming experience appeals to the industry.

The world gambling is known to be especially innovative and bold when it comes to designing games that bring something previously unseen to the table and evoke interest in players. Equipping the player with VR-glasses gives a whole new dimension to rolling some free spins in the comfort of one’s living room or sitting down at a poker table. Especially live games can turn the VR frenzy to account by transforming whichever space to a high-end casino and offering games, which blur the line between live- and online gambling.

Finland is an interesting factor in the VR field, not only because of the technological pioneering, but also because the Finnish gaming- and VR industries walk so tightly hand in hand. Being a country of only 5,4 million inhabitants, the crème de la crème of tech tends to know each other well across industry borders. It can therefore be expected that these firm allies will be able to bring out news to the gaming field where virtual reality is a deeply thought through element and not just an add-on.

The turnover of the virtual reality market is estimated being as high as 108 billion euros in 2021, which further underlines the vast potential it has not only in entertainment, but in other sectors of the society as well. The fact that little Finland is a forerunner in developing VR-technology gives the whole Europe a vantage in bringing VR to the daily life of every person, whether it be in entertainment, education, engineering or in healthcare.

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