Shopify & E-Commerce: A Beautiful Relationship
When you’re searching for a platform which has ease of use, form, functionality, and a simplified system with easy integrations, you should choose Shopify. There’s a certain essence with the platform which takes a dull and boring site to a new and exciting level of commerce. The Shopify platform has helped millions of e-commerce sites stand apart from the competition with unique designs, innovative styling, and an overall structure which promotes conversions and sales at a much higher rate than other content management systems. Read on to learn more about how you can optimize your Shopify store this coming holiday season and be the go- to shop within your niche!
On-Site SEO for Shopify Stores
Every site needs proper on-site SEO to succeed in today’s competitive marketplace. With Shopify, it’s extremely easy to tweak and adjust many facets of your site straight from the platform without having to be knowledgeable in coding or design. Some of the best on-site optimizations consist of:
- Image Optimization
- Site Speed Adjustments
- Optimized Headers
- Proper Internal Linking Structure
- OBLs (Outbound Links)
- LSI (Latent Semantic Indexing) Keywords
- Integrated Keywords Throughout
- 800+ Words
- Sharing On Social Networks
Being that the holidays are one of the most visually appealing times of the year, you’ll most likely be integrating many new images throughout your site to appeal to the increase in customer base. This process can eventually slow down your site to the point it may be so slow that your organic rankings you’ve worked so hard to achieve may disappear. To avoid this scenario, it’s important to optimize your images prior to placing them on the site. To do so, you can either choose to reduce the file size of the image in a tool such as Adobe Photoshop or you can simply go to: tinypng.com and choose to optimize your images with a simple drag and drop process. Once you have downloaded your optimized images, you’ll want to use the newly optimized images throughout your site. This will reduce server response time and help your site run fast and efficiently.
Site Speed Adjustments
Some of the simplest ways to reduce your site’s loading speed is to choose a host which offers premium hosting speeds. Shopify’s built-in hosting is one of the best on the market, but if you’re looking for other options, we’d recommend DigitalOcean hosting as they are one of the fastest on the planet. When you combine premium hosting with a CDN (content delivery network), such as CloudFlare, you can reduce your load times significantly.
Having optimized “H1s, H2s, H3s, etc…” will help search engines identify the importance of what the pages are about based on the numeric value of each header. The more important the content, the closer to the H1 header it should be (H1 is the most important). However, you should only have one H1 header as this is the most important in the set of headers. When you choose to have multiple H2s and H3s, you’re better explaining what the content is about by using a variety of keywords and identifying phrases to help both search engine crawlers and users.
Proper Internal Linking Structure
A proper internal linking structure is one which balances form and function. What we mean by this is when you choose to link pieces of content on your Shopify store between each other, there should be both a purpose and styling to the process. Say you have a Shopify store dedicated to Scandinavian clothing store and you have a home page with a navigation menu. Within this navigation menu, you have a few different options for other pages within your site’s hierarchy. When you click on “Men’s Clothing” you are then hopefully presented with “Men’s Jackets”, “Men’s Shoes”, “Men’s Hats”, etc… This internal linking structure serves both form and function in the sense you expect to see these men’s clothing options when you’re shopping on a retail-oriented Shopify store within the Scandinavian goods and textile niche. This process of interlinking content between each page with a purpose assists search engine robots as well. These search engine robots will appreciate a nice, easy-to-navigate structure and will subsequently reward your Shopify site with better crawl rates. This in turn helps with organic rankings of your Shopify online store.
OBLs (Outbound Links)
Outbound links are basically references within your content. When you wrote a paper in high school, you often had to cite resources, right? Outbound links are exactly that, just in SEO terms. So if you’re writing a content piece for your Shopify store blog and would like to reference a certain detail to prove a point within your content, you can reference a credible source such as a influencer within your niche in the form of a hyperlink. It’s always a good idea to have the OBL be a dofollow link as well. This helps the site you’re referencing gain some value from the reference in the form of “link-juice”.
LSI (Latent Semantic Indexing) Keywords
LSI Keywords are those which are basically synonyms of words you’re using throughout your content. If your Shopify store is centered around cowboy boots, you’ll want to use a variety of LSI keywords to describe your product within the product descriptions. These words can range from “luxurious” to “exquisite” to “high-quality” and so on. This increases the opportunity you will be found when people are searching for the products you sell, yet with different searching styles.
Integrated Keywords Throughout
Integrating keywords throughout your content allows you to rank for long-tail searches as well. Long-tail searches are those which resemble something along the lines of: “best cowboy boots for snowy winters”. When you have keywords related to such a search query, you’re able to subsequently rank for related searches. It ends up being a beautiful process when people who are searching for the products you sell come across your Shopify store through a random search similar to the one above.
Having your content be longer than 800 words will tell search engines you’ve dedicated a decent amount of time and effort into creating said content. Typically, the highest ranking content is over 800 words and for this reason it’s important to have the content within your Shopify store be well-researched, in-depth, and cater to your intended demographic. However, if you can convey the same value with 400 words instead of 800 words, that’s perfectly okay. It really all comes down to providing value in some way, shape, or form.
Sharing On Social Networks
Sharing on social networks will allow you have social signaling form major platforms such as Facebook, Twitter, LinkedIn, and Instagram. This process signals to search engines that you’re active on all fronts and you will potentially be rewarded with referral traffic from your following on said social platforms. All in all, it’s a great way to generate further sales and increase your brand awareness.
Off-Site SEO for Shopify Stores
The best off-site SEO techniques you can apply to your Shopify store are those techniques which drive backlinks. Backlinks are the strongest form of off-site SEO and you can acquire these backlinks through developing great content, guest posting in relevant niche-oriented blogs, and simply providing excellent value for users searching for the products you provide. When people enjoy your content, they’ll be inclined to share it throughout their own site or inform their fiends and colleagues to share it their own site as well. As you increase the number of backlinks your site possesses, your domain rating will increase, as will your organic rankings. This process will more than pay for itself in the long run and once you reach the top 3 of a search, you’ll garner up the majority of the organic traffic.
Optimize Your Shopify Store and See Success!
Yes, some of the above tips and techniques may seem boring, exhaustive, and annoying, yet it truly does help your store’s success. There are so many advantages to taking the time to initially set up and continue to incorporate excellent SEO methods when operating your Shopify store. We hope you’ve enjoyed this guide and feel free to share it with your fellow colleagues and friends if they’re interested in learning more about who to properly optimize a Shopify store! Feel free to ping this SEO company UK.