Snapchat is scrambling to find ways to make money in-lieu of its upcoming IPO. It’s latest attempt is filter games that you play with your face on an elf. Snapchat charges a premium for these filters and its hoping people are bored enough to buy these en-masse. Not me.
Snap is also introducing games in their ads in hopes to make them more interactive.
@ESPN has a sick Snapchat ad that’s actually an interactive game going rn pic.twitter.com/iMYzaC3A6z
— Kerry Flynn 🐶😴 (@kerrymflynn) December 19, 2016
It will be interesting to see how Snap & games evolve in advertising but how they influence the future stock price of the latest tech-darling to IPO.