Snapchat Games? - Armchair Empire

Snapchat Games?

Snapchat is scrambling to find ways to make money in-lieu of its upcoming IPO. It’s latest attempt is filter games that you play with your face on an elf. Snapchat charges a premium for these filters and its hoping people are bored enough to buy these en-masse. Not me.

via GIPHY

Snap is also introducing games in their ads in hopes to make them more interactive.

It will be interesting to see how Snap & games evolve in advertising but how they influence the future stock price of the latest tech-darling to IPO.

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