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POKÉMON ANIMATED EPISODES NOW PORTABLE USING GAME BOY ADVANCE

VANCOUVER, BC, June 23, 2004 - On a plane, in a car, in the park or at the beach, for the first time ever fans can enjoy their favourite Pokémon® episodes using a Game Boy® Advance. Game Boy Advance Video lets users watch their favourite animated shows on their Game Boy Advance systems at an affordable price and with no need to buy additional hardware.

Pokémon episodes include "Playing with Fire!" and "Johto Photo Finish" on one video pak and "A Hot Water Bottle" and "For Ho-Oh The Bells Toll!" on another. The Pokémon titles will be offered at an MSRP of $24.95. They join a lineup of other recently released cartoon favourites such as SpongeBob SquarePants(tm) and The Fairly OddParents(tm).

"Consumers and retailers are going to be thrilled with this portable, skip-proof video technology," says Ron Bertram, Nintendo of Canada's general manager. "It's an exciting new product and a great way to pass the time during the summer travel season."

The video paks look identical to Game Boy Advance game paks, fitting into the same slot. The plus button fast forwards or rewinds through the video, while the right and left shoulder buttons skip entire scenes. The start button pauses the action, while the select button returns to the main menu. The A and B buttons adjust the brightness.

Game Boy Advance Video enters the market with a massive built-in user base, with more than 170 million Game Boy Advance units sold worldwide, including more than 1.6 million in Canada. In the future, Nintendo expects to offer animated content with Game Boy Advance Video that appeals to an older demographic.

The Pokémon franchise continues to be incredibly popular. Pokémon Colosseum(tm) for Nintendo GameCube(tm) sold 400,000 copies in just four weeks after its March 2004 launch in North America. Pokémon® Ruby and Pokémon Sapphire, launched in 2003 for Game Boy Advance, have sold more than 3.6 million units in North America. And Pokémon FireRed and Pokémon LeafGreen, coming Sept. 7 for Game Boy Advance, will keep Pokémon all the rage.