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Infinium Labs Signs Black Rocket to Cement Brand, Broaden Exposure for On-Demand Gaming Service
(Press
Release)
SARASOTA, Fla. --(Business Wire)-- July 26, 2004 Infinium Labs (OTCBB:IFLB) has hired Black Rocket Euro
RSCG as its advertising agency of record for the launch of the company's flagship Phantom Gaming
Service(TM). The San Francisco
agency, best-known for successful introduction of Yahoo!, and Emmy-nominated commercials for Discover Brokerage and Lucky Magazine,
was selected over several undisclosed national competitors.
"Black Rocket has a successful track record of introducing new brands we'd call category busters," Andrew Schneider, senior vice
president of marketing, Infinium Labs, said. "This team has proven that they can produce brilliant advertising that educates consumers
for companies entering a new category, which was a key factor in our decision."
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The Bay Area is home to game publisher Electronic Arts, Sega and French-owned
Ubisoft, and the Black Rocket team has experience working
with all three gaming mega-brands.
"The Phantom Gaming Service presents much more of a challenge than the next version of a cool game," said Steve Stone, founder and
creative director, Black Rocket. "It's a whole new way to play, with the potential to make everybody a gamer."
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Designed for the whole family, from the avid gamer to the casual player, the Phantom Gaming Service will offer subscribers a library of
titles, from the top new games to old standards people want to play again and again -- and make them available any time, day or night,
from the comfort of their home.
"The Phantom win reflects a guiding principle for us -- to work with clients committed to creating truly unique products, services or
brand experiences," added Bob Ellis, managing director, Black Rocket. "Joining forces with a company at the forefront of a whole new era in
online gaming is a great opportunity for us."
About Infinium Labs
Infinium Labs, Inc. was founded by a management team with extensive experience in interactive media, entertainment, broadband
services and technology. The company is set to launch a cutting edge online gaming service in the fourth quarter of 2004. The Phantom
Gaming Service will be delivered online over any broadband network and offer a broad library of games designed to appeal to the avid gamer as
well as the casual player. For more information, please visit http://www.phantom.net.
About Black Rocket Euro RSCG
Black Rocket Euro RSCG is a San Francisco-based office of Euro RSCG Worldwide, one of the world's five largest integrated marketing
communications agencies. Euro RSCG is made up of 221 agencies located in 75 countries throughout Europe, North America, Latin America, and
Asia Pacific. The company provides advertising, marketing services, corporate
communications, and interactive solutions to global, regional, and local clients. The agency's client roster includes Air
France, Credit Suisse Group, Danone Group, Intel Corporation, LVMH
Louis Vuitton, Reckitt Benckiser, Volvo, and WorldCom. Headquartered in New York, Euro RSCG Worldwide is the largest unit of
Havas, the
world's sixth-largest communications group (Nasdaq: HADV; Euronext Paris SA:
HAV.PA). |
