FOSTER
CITY, Calif., September 14, 2004 - Sony Computer Entertainment America
Inc. announced today the launch of Sly 2: Band of Thieves(tm), a comic
crime, action-adventure designed exclusively for the PlayStation®2
computer entertainment system. Created by Seattle-based developer,
Sucker Punch Productions, Sly 2: Band of Thieves builds upon the
worldwide million unit seller and "Greatest Hits" title Sly
Cooper and the Thievius Raccoonus®, through team-based thievery,
immersive storylines and highly interactive environments. With its
unique cel-shaded illustrated rendering technology, innovative character
designs and variety of gameplay, Sly 2: Band of Thieves is set to become
a PlayStation 2 favorite this holiday season.
"Sly
2: Band of Thieves is a platforming masterpiece with addictive gameplay
that is sophisticated yet accessible for PlayStation 2 fans of all
ages" said Grady Hunt, senior producer, product development, Sony
Computer Entertainment America. "We are thrilled to have this title
as part of this year's premier PlayStation 2 holiday lineup as Sucker
Punch has once again provided players with an innovative experience that
looks and plays like an animated feature."
Word is
out that Interpol has excavated the robotic remains of Clockwerk - Sly's
nemesis and sworn enemy of the Cooper clan. Sly and his gang discover
the parts of Clockwerk are missing, and embark on a quest to ensure
Clockwerk is never reassembled. The journey takes Sly and his crew to
the far reaches of the globe, including Paris, Prague, India, the
Canadian Wilderness and more, each with unique and diverse landscapes
and environments all waiting to be explored. The deep and expansive
story is filled with deceit, surprising plot twists and an exciting
romantic triangle that will leave players wanting more.
Sly 2:
Band of Thieves already has been receiving much critical-acclaim from
the gaming press, recently receiving an IGN.com Editors Choice Award.
"It's amazing what two years can do for a development company and
it's clear from playing through Sly 2: Band of Thieves that the folks at
Sucker Punch Studios have been putting their heart and soul into
creating a game that is both fun and entertaining at the same
time," said Ed Lewis, editor, IGN.com. "The amount of
creativity that is packed into the different quests and the various
characters is nothing short of amazing and it all combines to form an
incredibly fun adventure."
Sly 2:
Band of Thieves blends many gameplay elements together, including
stealth, thievery, platform adventure, combat, strategy and exploration.
Incorporating a creative new approach to team play, Sly and his crew are
all playable and must work together to plan and pull off a series of big
heists. With enhanced move sets, including pick-pocketing, vent crawls,
rooftop chases and stealth attacks, Sly 2: Band of Thieves delivers a
true thieving experience as players explore the open environments and
must think on their feet to survive.
To
prepare for this holiday season, Sly 2: Band of Thieves is receiving
full marketing support in the following categories to extend consumer
awareness for this genre-breaking title.
Television
& DAN Advertising Campaign
The
four-week television campaign for Sly 2: Band of Thieves kicked off on
September 13 and airs on kids and youth-oriented networks and during
primetime programming. The spots will run in various time slots on
network and specialty cable utilizing targeted programming on YTV, The
Comedy Network, Much Music, Space, Teletoon, Global, CHCH, Omni, WUTV
and City TV. A custom Digital Advertising Network spot will also be
aired throughout the network of high-resolution video boards in shopping
centres across the country.
National
Print Advertising Campaign
To
support the mainstream appeal of Sly 2: Band of Thieves, a massive print
advertising campaign, running over four months, will reach readers
through a wide variety of national consumer publications including
Access, Famous Players Magazine, Inside Entertainment, Exclaim and many
more.
Sampling
Initiatives
Sly
2: Band of Thieves will receive full sampling support through all
PlayStation grass roots initiatives including the PlayStation Truck
Tour, the Interactive Mall Tour, Dance Parties and more. Demo discs will
be distributed at each event while supplies last.
About
Sony Computer Entertainment America Inc.
Sony
Computer Entertainment America Inc. continues to redefine the
entertainment lifestyle with its PlayStation® and PS one(tm) game
console, and the PlayStation®2 computer entertainment system. The
PlayStation 2 computer entertainment system is set to revolutionize the
home entertainment market, offering the most compelling interactive
content and the capability to be used as a network terminal in the
coming broadband era.
Recognized
as the undisputed industry leader, Sony Computer Entertainment America
Inc. markets the PlayStation family of products and develops, publishes,
markets and distributes software for the PS one game console and the
PlayStation 2 computer entertainment system for the North American
market. Based in Foster City, Calif. Sony Computer Entertainment America
Inc. serves as headquarters for all North American operations and is a
wholly owned subsidiary of Sony Computer Entertainment Inc.