Microsoft Game Studios today announced that Fable, the highly anticipated Xbox® roleplaying adventure game, has has been spotted on store shelves in North America for an estimated retail price of $49.95 (U.S.), $64.99(CAN). Fable will be available in Europe in October. Developed by Peter Molyneux's studio Big Blue Box in conjunction with Lionhead Studios, Fable allows players to develop a unique character by making choices that determine their character's skills, reputation and appearance.

In Fable, the players’ every action determines their character's skills, appearances and moralities. Character's life stories are created from childhood through adulthood and on to old age. They can grow from an inexperienced child into the most powerful being in the world, spoken of by all and immortalized in legend. Players may choose the paths of righteousness or dedicate their characters' lives to evil; observing as they transform into reflections of their actions and decisions. Age leaves characters wizened, battle leaves them scarred, gluttony affects obesity. With experiences come advancement and physical change; whether it is by expanding muscles, a keen eye and nimble form or the buzz of magical energies around their finger tips. As players' characters develop, the world reacts to them and their actions. People comment on their successes, failures, appearances and behaviors. Their many opinions are expressed through applause, mockery, trepidation, panic and even flirtation. With each person characters aid and every creature they slay, the world is changed forever. In Fable, gamers decide: “Who will I be?” For more information about Fable, visit the official site at http://www.xbox.com/en-US/fable/default.htm.