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Edinburgh
International Games Festival 2004 Announced
(Press
Release)
April
28 2004, Edinburgh - The EIGF04 (Edinburgh International Games Festival
2004) committee is pleased to announce this year’s EIGF festival, set
to run from August 8-22, following its overwhelmingly successful debut
in 2003.
EIGF04 launches into its second year with the backing of key industry
players including Nintendo, Nokia N-Gage™, NVIDIA™, PlayStation®2
and Xbox®. The festival is supported by trade bodies ELSPA
(Entertainment and Leisure Software Publishers Association) and TIGA
(The Independent Games Developers Association), and is financially
supported by Scottish Enterprise Edinburgh and Lothian. It will also
feature contributions from luminaries such as Neil Young of Electronic
Arts and Ian Livingstone of Eidos, cementing its status as the critical
cultural event for the interactive entertainment industry.
EIGF04 comprises three separate but interrelated events:
Trade Conference - Two days of debate exploring the art & form and
the business of interactive entertainment driving popular culture, and
its convergence with other creative media such as music and film
featuring leading players from all these industries, August 12-13.
Game Screenings - Four-day ‘making of’ series offering the chance to
get "up close and personal" with the creators of some of the
leading games, August 11-14.
Go Play Games - Two-week public gameplay exhibition providing gamers
with the opportunity to get interactive with the very latest and
greatest software and hardware products at the Royal Museum, August
8-22.
EIGF is building momentum as it establishes itself as a key attraction
during the Edinburgh Festival’s season in August, when Scotland’s
capital city plays host to thousands of performers, broadcasters, film
makers and the entertainment industry. It highlights the growing bond
between video games and other entertainment industries, notably music,
literature, television and film. Gaming enthusiasts, creative and
interactive entertainment industry personnel and game creators and
publishers from across the world are poised to descend on Edinburgh
again this summer.
The festival aims to achieve the following:
- An international showcase for the UK interactive entertainment
industry
- Examine what makes “interactive” the fastest growing entertainment
medium
- To position interactive entertainment alongside the traditional
cultural art forms
- To engage the public with the interactive and creative industries,
providing them with the chance to "get interactive" with the
latest and greatest games and technology
Greg Ingham, chairman of the EIGF04 and chief executive of the Future
Network PLC commented, “EIGF04 will provide an enjoyable and
invaluable experience for all, positioning the interactive digital
medium as a mainstream form of entertainment which makes a valid and
considerable contribution to global culture.”
Neil Young, vice president and general manager at EA’s Maxis studio,
said: “I am honored to be a part of the Game Screenings at EIGF04.
It’s a great forum to be able to demonstrate 'The Sims 2' and discuss
the impact games with underlying simulations at their heart are having
on our entertainment industry.”
Please visit www.eigf.co.uk for more
details. Your delegate pass entitles you to access all conference
sessions, after show party, *Go Play Games and *Game Screenings.
*Dependent upon availability
