Panasonic and Square-Enix Team Up on Digital Content: Game News

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Panasonic and Square-Enix Team Up on Digital Content

April 7, 2006

Consumer electronics giant Matsushita, owners of the Panasonic brand, have announced that the company has entered into an agreement with Square-Enix to develop software for Panasonic products that allows the sharing of digital content between them. This distribution middleware, named the "SEAD Engine" is expected to be completed and see implementation into new hardware by March 2007.

"In view of the advancement of digital consumer electronic device technologies in the coming ubiquitous network era, I believe the collaboration with Square Enix to be the best alliance for the future as they not only own an attractive portfolio of digital content assets, but also have excellent technologies in 3D graphics and embedded software," said Dr. Susumu Koike, Matsushita's Executive Vice President in charge of R&D.

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"Square Enix aims to become an integrated digital content and service provider in the ubiquitous network era. Panasonic is the best partner for building a 'seamless content' platform on digital consumer electronics," said Yoichi Wada, President of Square Enix. "We seek to distribute content for digital consumer electronics as well as game consoles. We believe this collaboration will enable our two companies to provide new and highly accessible forms of entertainment

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to our customers through an integrated hardware and content usage model."

The SEAD Engine stands for "Square Enix Application on Demand Engine", and is based on Square-Enix's UIEngine, a wireless data sharing system that the publisher acquired after buying US-based firm, UIEvolution in 2004.