Sega Purchases Secret Level: Game News

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Sega Purchases Secret Level

April 4, 2006

Sega has announced that they have purchased America's Army developer, Secret Level, for an undisclosed amount, in an effort to strengthen the company's in-house development capabilities.

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“In recent years, SEGA has rebalanced its development strategy to be more Western focused,” said Naoya Tsurumi, CEO, SEGA of America, Inc. and SEGA Europe Ltd. “On the heels of our first, successful studio acquisition with The Creative Assembly, the addition of this development powerhouse further moves SEGA toward its goal of becoming a leading next-generation publisher.”

According to Simon Jeffery, President & COO, SEGA of America, Inc., “We looked long and

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hard at building an internal studio from scratch, but were so impressed with the team at Secret Level and their next-gen technology that we decided to create our internal development infrastructure through a direct acquisition, one that could fulfill our dynamic growth plans and produce high quality games.”

Seeing as Secret Level and Sega have already been working together closely for almost a year, this move isn't entirely unexpected. According to Jeremy Gordon, President of SecretLevel, Inc., “SEGA’s incredible library of IP and global publishing muscle will enable us to realize our full technical and creative potential. It’s become clear that a combined SEGA and Secret Level are greater than the sum of our parts.”