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April 4, 2006

Sega's game developer shopping spree continues, as the company has also announced that they have acquired UK-based Sports Interactive, the brains behind the Football Manager series.

“Football Manager is an extremely successful brand for SEGA and one of the most significant titles for our European line-up,” commented Naoya Tsurumi – CEO: SEGA Europe Ltd. & SEGA of America, Inc. “This acquisition illustrates that we are achieving our objectives and have our strategic planning up and running. Although we still have a lot more to do, we feel that this is yet another huge step towards strengthening our standing within the European market.”

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“We acquired Sports Interactive because SEGA has the utmost respect for the Collyer’s, Miles Jacobson and the Sports Interactive team for what they have achieved. The company is built up of highly talented individuals that have and continue to produce award-winning titles”, commented Mike Hayes, President & COO of SEGA Europe Ltd. “Our objective, as with The Creative Assembly, is to work with the team and build upon their successes as we strive to produce the highest quality games for our consumers”.

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