Sega's game
developer shopping spree continues, as the company has also announced
that they have acquired UK-based Sports Interactive, the brains behind
the Football Manager series.
“Football
Manager is an extremely successful brand for SEGA and one of the most
significant titles for our European line-up,” commented Naoya Tsurumi
– CEO: SEGA Europe Ltd. & SEGA of America, Inc. “This
acquisition illustrates that we are achieving our objectives and have
our strategic planning up and running. Although we still have a lot more
to do, we feel
that
this is yet another huge step towards strengthening our standing within
the European market.”
“We
acquired Sports Interactive because SEGA has the utmost respect for the
Collyer’s, Miles Jacobson and the Sports Interactive team for what
they have achieved. The company is built up of highly talented
individuals that have and continue to produce award-winning titles”,
commented Mike Hayes, President & COO of SEGA Europe Ltd. “Our
objective, as with The Creative Assembly, is to work with the team and
build upon their successes as we strive to produce the highest quality
games for our consumers”.