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(Press Release)

TOKYO--(BUSINESS WIRE)--Dec. 5, 2005--SEGA(R) Corporation today announced a worldwide partnership with International Sports Multimedia (ISM), exclusive licensee of the International Olympic Committee (IOC), to become the publisher of the Official Video Game of the Beijing 2008 Olympic Games. This agreement will allow SEGA to publish a range of interactive entertainment software titles based on the Beijing 2008 Olympic Games.

As part of the worldwide partnership that will conclude in 2009, SEGA secures the exclusive rights to publish console, PC/Macintosh, arcade, and handheld games worldwide. In addition, SEGA will publish mobile phone games in Asian markets.

"We are delighted to be working with SEGA on what will be a historic Olympic Games," said Raymond Goldsmith, Chairman and Chief Executive Officer of ISM. "SEGA's broad publishing capabilities and rich heritage in video games ensure that consumers worldwide will share a more immersive Olympic experience." "SEGA is excited to become the publisher for the Official Video Game of the Beijing 2008 Olympic Games and we are committed to creating innovative content for an unprecedented number of interactive entertainment platforms," said 

Hisao Oguchi, President and Chief Operating Officer of SEGA. "This project will enable SEGA to further enhance our global entertainment business and drive sales in critical Asian markets like China that offer an extremely high growth potential."

The Official Video Game of the Beijing 2008 Olympic Games will include a wide variety of featured sports, such as aquatics (diving and swimming), archery, baseball, basketball, boxing, canoe/kayak, cycling, equestrian, fencing, football (soccer), gymnastics, handball, field hockey, Judo, modern pentathlon, rowing, sailing, shooting, softball, table tennis, Taekwondo, tennis, triathlon, volleyball, weightlifting, and wrestling.

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About SEGA

SEGA(R) Corporation is a worldwide leader in interactive entertainment both inside and outside the home, encompassing consumer business, amusement machine sales and amusement center operations. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA(R) Corporation's Web site is located at http://sega.jp.