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February 22, 2006

While everyone is clamoring about how a lot of publishers plan to raise the average price of their games next generation to around $60US, Electronic Arts is working on bring the price down on their current generation games to help bolster sales.

In January of this year, we saw the first example of this when the publisher brought the price of racing game Need for Speed Most Wanted down to $39.95US.  EA plans to continue this with upcoming titles such as Black, and The Godfather.

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In the last few months, game sales have dropped across the entire industry, and analysts see this trend continuing on current generation titles if their prices stay at around $50US.  It is believed that EA has decided to go this route on their current generation games to help combat these declining sales.

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