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In January of
this year, we saw the first example of this when the publisher brought
the price of racing game Need for Speed Most Wanted down to
$39.95US. EA plans to continue this with upcoming titles such as
Black, and The Godfather.
In the last few
months, game sales have dropped across the entire industry, and analysts
see this trend continuing on current generation titles if their prices
stay at around $50US. It is believed that EA has decided to
go this route on their current generation games to help combat these
declining sales.
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