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Movin' and a Shakin' at MS Japan

February 17, 2006

Xbox / 360 News

It has recently been announced that Microsoft did a bit of a corporate shuffle, as Takashi Sensui has been bumped up to general manager of the company's Xbox division in Japan. The person who previously held that spot, Yoshihiro Maruyama, has been moved to a new position with MS Japan's Entertainment and Devices division.

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"Mr. Maruyama played a key role in launching Xbox 360(TM) in Japan, and he secured vital partner relationships that are crucial to the long-term success of the business in the region. Having achieved this, Mr. Maruyama will transition to a new role where his unique vision and foresight will be applied in a strategic capacity within the Entertainment and Devices organization," said Peter Moore, corporate vice president of the Interactive Entertainment Business in the Entertainment and Devices Division at

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Microsoft. "Now as we look ahead at the post-launch timeframe for Xbox 360, Mr. Sensui will lead the business forward in Japan to build momentum at a time when key Japanese- developed games for Xbox 360 will soon be available."

"We acknowledge that achieving success in Japan will not come easily or quickly for Xbox(R)," Mr. Sensui said.

"But we are confident that because Xbox 360 is the mostpowerful video game and entertainment system, delivering the best content for Japanese gamers, enabled by the online capability of Xbox Live(R), we will earn more of their business moving forward. I am excited and honored to take on this role."