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Sega Launches New Mobile Games

Tokyo (January 29, 2004) - SEGA® Corporation today announced the launch of its mobile content for the Verizon Wireless "Get It Now TM" mobile Internet service. SEGA expects that the Verizon content, which becomes available on February 1, will enhance the company's Mobile Content Business in North America.

Verizon Wireless is the largest mobile operator in North America with over 36 million subscribers (as of Sep30, 2003). SEGA will start the provision of following content for Verizon Wireless.

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Content Price (per Download) Price (per Month)

SEGA SnowboardingTM $7.99 $4.99

SEGA PengoTM $4.99 $2.99

SEGA FlickyTM $4.99 $2.99

SEGA Fast LaneTM $4.99 $2.99

SEGA has provided game content to mobile carriers in North America since partnering with Sprint PCS in August 2002. SEGA already provides mobile content for

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following mobile carriers in North America:

Launch Date Carrier Number of Titles

August 2002 Sprint PCS 23

October 2002 AT&T Wireless 8

February 2003 ALLTEL 4

July 2003 Bell Mobility (Canada) 12

July 2003 T-Mobile U.S.A. 6

October 2003 Qwest Wireless 22

SEGA will continue to enhance its Mobile Content Business as it expands into worldwide markets such as North America, Japan, Asia, and Europe.