MCFARLANE TOYS ANNOUNCES NEW 'SIMPSONS' LICENSE: Game News

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MCFARLANE TOYS ANNOUNCES NEW 'SIMPSONS' LICENSE

(Press Release)

Two Separate Action Figure Boxed Sets to be Released this Fall

January 18, 2005 -- "Woo Hoo!" McFarlane Toys proudly announced a new licensing agreement with Fox Licensing & Merchandising bringing an all-new line of action figures based on characters from the hugely successful FOX series The Simpsons to fans everywhere. These amazing new Simpsons action figures will be released this fall in two separate multi-figure boxed sets. Each box will contain a different set of action figures re-creating favorite moments. Fans of the show will be saving up their "D'oh!" to get their hands on these hot new Simpsons products.

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McFarlane Toys will breathe life into its version of The Simpsons action figures through sculpting, poses and paint applications. Founder and CEO Todd McFarlane will personally work with The Simpsons creative team to capture their favorite legendary and key iconic moments from The Simpsons and bring to life the snapshot storytelling that McFarlane Toys is best known for with its fans.

"As a fan of The Simpsons since its very

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inception, I know our toy company will bring as much innovation to these new character products as Matt Groening and his crew have done all these years," said Todd McFarlane. "My goal is to bring out very intriguing items that will reward the fans who have supported this show. We want to push the envelope so that the true essence of the show is captured."

"We are really excited to be working with McFarlane Toys to develop the next generation of Simpsons collectibles which will capture some truly unforgettable moments from the series," said Peter Byrne, Executive Vice President of Licensing & Merchandising at FOX. "McFarlane Toys has an exceptional reputation in the action figure category and we're looking forward to developing some really unique products for the huge Simpsons fan base out there."

The new line of Simpsons toys will be made available through two limited boxed sets in the Fall of 2005 with a full product line hitting shelves in 2006.