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MAJESCO LICENSES EXCLUSIVE COMIC BOOK RIGHTS FOR 'BLOODRAYNE' FRANCHISE TO ECHO 3 WORLDWIDE

EDISON, NJ, July 8, 2004 - Strategically exploiting the appeal and popularity of its BloodRayne video games, Majesco (OTC BB: MJSH), a leading publisher and distributor of interactive entertainment products, today announced an exclusive worldwide agreement with Echo 3 Worldwide to publish BloodRayne as a series of original, full-color, one-shot comic books. 

One-shot comic books are self-contained stories that will be published on a quarterly basis. Echo 3's first BloodRayne comic book is scheduled to debut in conjunction with Majesco's BloodRayne 2 video game this Halloween.

"BloodRayne has built a loyal following of fans and established herself as a new breed of action heroine," said Ken Gold, vice president of Marketing for Majesco. "With a movie already announced for 2005, and now a comic book, we're thrilled to see our franchise expand into other entertainment mediums."

"We're very excited to have acquired the exclusive BloodRayne comic book rights," said Steven O'Connell, President for Echo 3 Worldwide. "BloodRayne will make a fantastic comic book - with a dynamic character and storyline that will translate well to this medium."

BloodRayne is a dhampir, born from the unnatural union of vampire and human. Raised and trained to hunt supernatural evil, Rayne is blessed with the powers of a vampire, but is also cursed with the unquenchable thirst for blood and a weakness to sunlight.

BloodRayne 2 for the PlayStation(r)2 computer entertainment system, Xbox(r) video game system from Microsoft and PC is scheduled to ship this Halloween. More information about Majesco's BloodRayne 2 can be found online at www.bloodrayne2.com.