EA’S STREETBALL REVOLUTION CONTINUES WITH NBA STREET V3, NOW IN DEVELOPMENT: Game News

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EA’S STREETBALL REVOLUTION CONTINUES WITH NBA STREET V3, NOW IN DEVELOPMENT

(Press Release)

Create the Future of Street Basketball in Early 2005

REDWOOD CITY, Calif. – Monday, July 26, 2004 – Electronic Arts (NASDAQ: ERTS) announced today that NBA STREET V3 is in development and scheduled for release in early 2005 under the EA SPORTS BIG™ brand. The game is being produced by Electronic Arts Canada, the studio which also is home to the industry-leading NBA LIVE and NCAA® March Madness™ hoops videogame franchises.

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The highly-anticipated third chapter in the multi-platinum-selling NBA STREET series rises above the rim and expands on the customization and variety of game modes and gameplay that helps distinguish the franchise within EA’s rich basketball portfolio. Gamers can build their reputation as they create the future of street basketball with all-new jaw-dropping, ankle-breaking, rim-shaking moves in visually stimulating environments, from favorite courts like “The

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Cage” and “Rucker Park” to the next generation of streetball sanctuaries, like “Venice Beach”. It all adds up to give V3 a revolutionary style all its own.

“NBA STREET V3 is a celebration of the culture and inventive style of street basketball,” says Wil Mozell, senior producer for the project. “We’re excited to continue to push the possibilities of customization, self-expression, and creativity in the new school revolution of hoops.”

Featuring NBA legends, today’s top stars, and original characters from past editions, NBA STREET V3 reaches new heights by making over-the-top, larger-than-life moves even bigger in this action-packed, arcade-style game. Customize your baller, build courts from the ground up, throw one down in an all-new dunk contest and go online to put your reputation to the test.