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ACTIVISION'S NEVERSOFT STUDIO IN DEVELOPMENT ON NEW INTELLECTUAL PROPERTY SLATED FOR RELEASE IN FISCAL 2006

Santa Monica, Ca - July 21, 2004 - Activision, Inc. (Nasdaq: ATVI) today announced that one of its wholly owned studios, Neversoft, the creators behind the best-selling Tony Hawk franchise, is in development on a compelling new intellectual property that will bring Neversoft's world-renowned development prowess to a new genre. The unnamed title is slated for release in fiscal 2006, alongside a new game based on the Tony Hawk franchise that Neversoft will also develop for same fiscal year.

"We are very excited about Neversoft's new game, which is not a sports title, and will continue expanding the studio's development resources," stated Ron Doornink, CEO of Activision Publishing, Inc. "Neversoft is one of the industry's premier development studios and among a handful of developers worldwide with a consistent track record of success. To date, the Tony Hawk games have sold in excess of $800 million over the life of the franchise. Since 1999, Neversoft has developed six games in the action-sports and action-adventure genres, each of which have been critically acclaimed, multi-million-unit selling titles."

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $948 million for the fiscal year ended March 31, 2004.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.