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The
Suffering Ships
(Press
Release)
CHICAGO
– March 8, 2004 – Midway
Games Inc. (NYSE: MWY), a leading software industry publisher and
developer, announced today that The Suffering, the all-new, action
horror game today has shipped for the PlayStation(R)2 computer
entertainment system and the Xbox(R) video game system from Microsoft.
“The
Suffering captures the disturbing and terrifying nature of the horror
genre in a compelling third-person action/adventure game set in the
mature and gritty world of a maximum-security prison,” said Steve
Allison, chief marketing officer, Midway. “The Suffering has already
generated massive awareness and backed by a multi-million dollar
marketing campaign, we are confident that the game will be well
received.” By alternating periods of tense and terror-filled
exploration with frenetic combat sequences, The Suffering creates the
ultimate experience of terror. In the dark world of The Suffering,
creatures jump out of shadows, fall out of trees, and erupt out of the
ground, attacking the player in the most frightening ways possible.
Along with a cast of uniquely hardened criminals and guards, players
must battle not only the ghoulish apparitions besieging the prison but
also the demons of their own forgotten past.
The
player controls the prisoner Torque, a hardened inmate in his late 20s,
sentenced to die for a murder he may or may not have actually committed.
Underneath Torque’s tough exterior hides a man who is not quite
psychologically balanced, who fears far more than he would ever admit
to. As a side effect of his mental instability, Torque has flashbacks to
the events from his past, throbbing images that depict the events that
lead up to the crime for which he was imprisoned. Torque is also subject
to black outs where he becomes extremely violent and transforms into a
massive monster hell-bent on destruction.
The
Suffering has been receiving high praise from the media:
“…The
Suffering is, hands down, the scariest and most unnerving video game
I have ever played, out-horror-ing Silent Hill, Resident Evil and
Fatal Frame combined.” – 94/100 – PSE2 Magazine
“The
Suffering has made prison even scarier.” – Game of the Month –
Stuff Magazine
“In
a genre that's overrun with sequels and lame attempts at horror, The
Suffering is a breath of fresh death rattle.” – 8.5/10 –
IGN.com
“Enter
a prison haunted by executed inmates, and try to escape using what
few wits a psychologically tortured prisoner can muster.” – 4/5
stars – Maxim
The
Suffering marketing highlights include:
National
television advertising campaign on multiple mainstream broadcast and
cable networks including FOX, UPN, MTV, Comedy Central, Cartoon
Network, ESPN, and FUSE among others
Aggressive
online campaign to top enthusiast Web sites including Gamespot.com,
IGN.com, UGO.com, and Gamespy.com among others
Print
advertising campaign across multiple major video game and consumer
publications
National
point of purchase programs at major game retailers including EB
Games, GameStop and Toys R’ Us.
The
Suffering Key Features:
9
gritty and terrifying levels—transverse indoor and outdoor terrain
and horror lurking in every dark corner.
Amazing
character morphing effect—fills your rage meter and transform into
a hideous and powerful creature.
Over
10 deadly weapons from the shiv to the flamethrower to help you
survive this nightmare.
A
dozen horrific monsters—each representing the means of execution
that befell them—stalk your every move.
Blood
and gore galore, dripping, pooling and splattering every level of
your frightening journey.
Interact
with hardened criminals featuring advanced AI; garner their
assistance or end their life on your path to freedom—it’s your
choice.
3
distinct endings depending on how you play the game. Are you a
cold-blooded killer, a man wrongfully accused or something else?
Intricate
levels featuring moveable and destructible environments.
Midway
Games Inc. is a leading developer, publisher and marketer of interactive
entertainment software. Midway videogames are available for play on all
major videogame platforms including the PlayStation(R)2 computer
entertainment system, Xbox, Nintendo GameCube(TM) and Game Boy(R)
Advance.
THE
SUFFERING is a trademark of Midway Home Entertainment Inc. MIDWAY is a
trademark of Midway Amusement Games, LLC. “PlayStation” and the
“PS” Family logo are registered trademarks of Sony Computer
Entertainment Inc. Xbox is a registered trademark of Microsoft
Corporation in the United States and/or other countries. All other
trademarks are the property of their respective companies. Midway has
provided the Gamespot.com, IGN.com, UGO.com and GameSpy.com links solely
as a convenience for you. The information on these sites has been
prepared by third parties, and Midway does not moniter, endorse or
accept responsibility for the content on non-Midway sites.
This
press release contains forward-looking statements concerning future
business conditions and the outlook for Midway Games Inc. (the
"Company") based on currently available information that
involve risks and uncertainties. The Company's actual results could
differ materially from those anticipated in the forward-looking
statements as a result of these risks and uncertainties, including,
without limitation, the financial strength of the interactive
entertainment industry, dependence on new product introductions and the
ability to maintain the scheduling of such introductions, technological
changes, dependence on major platform manufacturers and other risks more
fully described under "Risk Factors" in the prospectuses filed
by the Company with the Securities and Exchange Commission on December
22, 2003.
About
Xbox
Xbox
(http://www.xbox.com)
is the video game system from Microsoft that brings people together for
the most exhilarating game and entertainment experiences. Xbox delivers
an expansive collection of breakthrough games, powerful hardware and the
unified Xbox Live online service. The new tagline, "it's good to
play together," captures the spirit of Xbox as the social hub of
the new digital entertainment lifestyle. Xbox is now available in North
America, Asia, Europe and Australia.