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March 8, 2006

Those who don't fancy the idea of seeing corporate branding in their games have been dealt another blow, as THQ and Double Fusion have entered a multi-game deal to play advertisement in various THQ games.

“In-game advertising opens up new revenue opportunities for the company, and helps us deliver an exceptionally strong communications channel to our brand and marketing partners,” said Kelly Flock, executive vice president of worldwide publishing, THQ Inc. “We feel that Double Fusion has a very compelling offering that will help us reshape the way marketers deliver content and consumers interact with that content during their game experience.”

“THQ is consistently one of the most innovative publishers in the video game industry and this relationship will further establish in-game advertising as an effective vehicle that 

provides a huge benefit to gamers, publishers, and advertisers alike,” said Elie Wurtman, Chairman, Double Fusion. “By providing marketers access to a wide range of opportunities in THQ’s titles, from billboards to deep storyline integrations, we’re able to offer a significant value proposition to our partners.”

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