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Call of Duty: Finest Hour Ships

(Press Release)

Santa Monica, CA - November 16, 2004 - Soldiers...it's time to heed the call and experience cinematic intensity and the chaos of battle as never before with the release of Activision, Inc.'s (Nasdaq: ATVI) Call of Duty(tm): Finest Hour(tm), a gritty new World War II action game for the PlayStation®2 computer entertainment system, Xbox® video game system from Microsoft and Nintendo GameCube(tm). Activision is supporting the launch with a multi-million dollar marketing campaign that includes television, print, theatrical and online advertising. Developed in conjunction with Spark, Call of Duty: Finest Hour is currently available in retail stores nationwide for a suggested retail price of $49.99 and carries a "T" ("Teen" - Blood, Violence) rating by the ESRB.

The advertising campaign for Call of Duty: Finest Hour has already begun with national spots showcasing the most realistic and intense combat ever airing in front of such programming as the recent network television premiere of the "Lord of the Rings," and continuing with airings during primetime, syndicated and cable programming and national sporting events, including "Fear Factor," "The Simpsons," "NFL" on CBS' annual Thanksgiving Day game and ESPN's "SportsCenter."

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Additionally, Activision will sponsor select movie and special programming on fX, TBS SuperStation, TNT, MTV, BET, SpikeTV and G4. Activision will also deploy troops for a nationwide in-theater campaign, beginning in early-December with life-size Call of Duty: Finest Hour standees in theatre lobbies and a trailer in front of such highly anticipated feature films as "Alexander," "Ocean's 12" and "Meet the Fockers."

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"An all-new experience for the consoles, Call of Duty: Finest Hour is an absolute thrill ride, driving players and their squads through intense WWII battles as they head for the final assault on Germany," said Kathy Vrabeck, President, Activision Publishing. "By marrying advanced technology with the Hollywood talents of actor Dennis Haysbert, award-winning composer Michael Giacchino, veteran writer/producer Michael Schiffer and rock-and-roll superstar Brian Johnson, we're able to deliver a completely unique experience that is unrivaled in its realism and intensity."

Call of Duty: Finest Hour thrusts new recruits and hardened soldiers alike into a gripping, movie-like WWII combat experience played out at the height of the war through three Allied campaigns - Russian, British and American. Gamers are immersed in the unfolding drama as they take on the roles of six brave soldiers fighting to survive grueling and intense battles, from the steps of Russia's famed Red Square to the harsh deserts of North Africa and onto the final and ultimate goal of Germany itself. Mixing exciting vehicle-based action with an array of intense infantry missions, players step into the boots of such outfits as Britain's Popski's Private Army as well as Gen. Patton's famed Third Army 761st "Black Panther" Tank Battalion.

The title features authentic sights and sounds, scores of soldiers and incredible special effects that engulf players into the thrilling single-player action. With four modes of play and new maps, Finest Hour also delivers heart-stopping team-based online multiplayer combat for up to 16 players on the PS2 and Xbox. Xbox owners can also enjoy full Xbox-Live support as well as system link gameplay.

About Spark
Spark Unlimited is a developer of high quality games for PlayStation® 2, Xbox(tm) and NINTENDO GAMECUBE(tm). Founded in 2002 and headquartered in Sherman Oaks, California, Spark Unlimited is an employee owned company that seeks to create artistry through technology for a global gaming audience. For more information about Spark Unlimited, please visit our Web site at www.sparkunlimited.com.

About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $948 million for the fiscal year ended March 31, 2004.