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Konami and 24 Hour Fitness Ink Deal
October 12, 2005
As Konami continues to promote DDR as a fitness tool, the company has inked a deal with 24 Hour Fitness to help encourage people to use the games and dance pad as a means of getting in shape. The health club will begin to make the dance pad available in the kids area of their facilities, while Konami will package a coupon for a 30-day pass valid at any participating 24 Hour Fitness location in Dance Dance Revolution EXTREME 2 for the PlayStation 2, and Dance Dance Revolution Ultramix 3 on the Xbox. The coupons will be valid until March 2006.
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"Bringing the health and fitness benefits of DDR to 24 Hour Fitness is an unbeatable combination in helping kids and adults stay in shape while having fun," said Clara Gilbert, Director of Business Partnerships at Konami Digital Entertainment - America. "By placing DDR in 24 Hour Fitness locations we strive to help kids and adults achieve their fitness goals in an unintimidating and fun way." |
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