Electronic Arts
has announced that they will be working with Steven Spielberg to create
three new game franchises at EA's Los Angeles studios. The
director will lend his expertise in developing the story, concept,
design, and artistic visualization of the games. Meanwhile,
Electronic Arts will own the IP, and will handle the overall
development, publishing, and distribution of the game franchises.
"I have been playing EA games for years and have watched them master the interactive format." said Steven Spielberg. "Having watched the game industry grow from a niche
into a major creative force in entertainment, I have a great deal of respect for EA's understanding of the interactive format. I'm looking forward to working closely with the team in Los Angeles."
"There is no greater storyteller than Steven Spielberg," said EA Chairman and CEO Larry
Probst. "In addition to his gift for pleasing movie audiences, he has an innate understanding of games and how to immerse players into a fantastic world of action and
characters."
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"It's incredibly exciting to be collaborating with Steven Spielberg," noted Neil Young, VP and Studio Head at
EALA. "He shares our vision for the potential of the medium and has the passion and creativity to help us finally deliver on the promise that a game can not only engage and compel you with its interactivity, but can also move you emotionally."