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Activision Wants Your Art

(Press Release)

Santa Monica, CA, September 23, 2004 - So you want to be in pictures? Activision, Inc. (Nasdaq: ATVI) and Lionhead Studios are hosting an online contest where fame is the ultimate prize. Fans of the forthcoming game The Movies(tm) are invited to design their own studio logo. The winning logos will appear in the game for use on the studio entry gates, throughout the back lot, during opening film credits, and the designer will receive acknowledgment in the game.

Fans who are interested in participating in this contest can view the official rules and submit up to five entries at: www.themoviesgame.com/logocompetition.html. The images submitted must be a square image, 256 by 256 pixels in size, preferably on a transparent background, and be in one of these formats: tga, tiff, png, gif. Fans are encouraged to create an original piece of art that doesn't contain names or text and does not refer to products or trademarks.

The Movies logo competition begins on September 20 and ends on October 20. The production team at Lionhead Studios will judge all entries and pick the top three logos for use in the game. The winners and their designs will be announced on November 30 at www.themoviesgame.com.

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In The Movies, the studio logo is an important game element as it appears on crew clothing, the water tower, flags, and most importantly, the credits for every film created.

Developed by Lionhead Studios' Peter Molyneux, a pioneer in the "life simulation" genre, The Movies lets gamers become Hollywood players by creating unique movies and releasing them from the studios they build, starring the actors they

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discover and develop. Players create and design their own studio lot from which they select scripts, dress sets, choose costumes, determine the intensity of the action, dub voice-overs, score music, and write their own subtitles to create movie masterpieces that they can share online with friends. Gamers can become movie moguls who discover stars, managing their fame from young unknowns to through the twilight of their careers, or let focus on directing movies from their favorite time periods. The Movies has not yet been rated by the ESRB.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $948 million for the fiscal year ended March 31, 2004.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.