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Last Updated October 30, 2018
Media Buying

Media Buying 101: Everything You Need to Know

You don’t need to have a degree in marketing to have heard the term “media buying” being bandied around these days. The term describes one of the most common and fastest growing forms of marketing and advertising in the world right now, one that is intricately linked to the digital world and the social media ecosystem in particular.

It’s a multi-billion dollar industry involving various different sectors, employees and companies, and chances are the place you work is involved in media buying in some shape or form. Here’s everything you need to know about what media buying is, and how it works.

Media Buying

The Basics

In a nutshell, media buying is when a person or entity purchases a share of media on behalf of another company or individual. This can be in the form of a blog post, a magazine article, a social media post, TV advertisement, billboard, and pretty much any other type of media you can think of.

The person who is doing the media buying will typically belong to a dedicated department, usually within the marketing section of a company. Anyone can buy media from a media organization. It could be a hotel chain, an online casino business, a restaurant, a celebrity or a non-profit organization – you name it.

A media buyer’s job is to purchase exposure and advertising on behalf of someone else, ideally looking at trends to see how maximum exposure can be obtained for the best value.

Examples

Most modern companies engage in some form of media buying, and there are tons of examples to demonstrate how it works in practice.

A recent real-world example can be found in the popular world of online casino gaming. Global casino platform Mr Green recently entered into a media buying partnership with marketing tech business Ve Global and casino game developer NetEnt. The purpose of a partnership like this is for Ve to maximize Mr Green’s exposure and therefore their revenues by finding the best ways to buy media that potential customers will see. Considering how competitive the online casino sector is, with hundreds of operators trying to grab players’ attention, such brands often have very clear media buying strategies.

An experienced media buyer will be keeping track of influential figures on social media, also known as influencers, with one of the most famous examples being reality TV star Kylie Jenner. When a brand wants some exposure, the media buyer will get in touch with Jenner’s team to negotiate the price of a post from Jenner’s Instagram account promoting that company’s products. This way the brand gets exposure to millions of followers while Jenner’s account gets some quality content.

In a more traditional sense, that Coca-Cola billboard you drove past recently will have been the result of a concentrated media buying strategy, with countless hours of research going into where best to place a billboard that will appeal to potential Coca-Cola consumers. Simple.

Why it Works

Media buying is so successful because it outsources the difficult task of targeted advertising to the experts. For a fee, companies can know that their message is reaching the right people at the right time and that their products and services are receiving maximum exposure.

CPU Coolers

Top CPU Coolers for Hardcore Gamers

CPU coolers are the most important part of any PC setup if you’re looking to get good performance out of your computer, especially if you want to play very recently released games. A lower temperature PC is a more reliable PC so let’s have a look at the best different types of cooler.

Air coolers are the most common types – they use a fan and a heat sink to absorb and ventilate the PC. Liquid cooling systems are rarer and more appropriate for more complex builds – it involves thermodynamics and cycling of heat through a liquid unit to cool down the heat.

Of course, it all depends on what your machine is built for. Graphically demanding games and software, the likes of Final Fantasy XV, VR titles like Subnautica, and the Adobe suite of products can often insist on sophisticated cooling systems, while a Flash-based title or casino game might not trouble even the cheapest air cooler.

In fact, let’s be honest; your average desktop gamer probably has no idea what’s heating or cooling their machine. And, with MMOs and gaming websites like Party Casino increasingly running proprietary software to streamline the gameplay experience, it doesn’t always matter. There’s a full article explaining casino software available online but, for now, let’s take a look at the very best cooling systems available at the moment, regardless of what you want to play.

CPU Coolers

NZXT Kraken X62

Having been available for nearly two years, the Kraken X62 has developed a strong reputation with its aesthetic appearance, with an infinity-mirror design in the pump head that accentuates the RGB lighting. Also, NZXT was one of the first companies to introduce all-in-one liquid coolers to the market, so they’re a pioneer in that sense. Its position at and around the top of the charts since its release is a testament to its reputation.

Noctua NH-D15

While this air cooler is one of the more expensive ones (which shows how expensive liquid ones can be in comparison), it’s justified as the NH0D15 is a top-end performer. Composed of a fan and heatsink, it outperforms its competitors in performance, but also in noise levels – important if you can’t afford a liquid cooler but are worried about the sound that an air cooler would make while you are gaming.

EVGA CLC 240

The CLC coolers from EVGA are a strong mid-range pick, matching up to the performance of Corsair and NZXT models at a cheaper price, albeit at the cost of some features. Noise reduction is one of them – at full performance, the cooler is known to get loud, but hopefully it won’t need to reach this level at any time. Apart from that, most of what’s missing compared to competing models are some aesthetic features, namely the lack of addressable RGB lighting.

Cooler Master Hyper 212 Evo

This very wallet-friendly offering from Cooler Master is a cooler veteran, having been around for well over ten years. While that might seem like cause for concern, it’s a testament to its affordable performance. The 212 Evo is a further evolved version of the tried and tested format, with four direct contact heatpipes, an improved aluminium heatsink and a 120mm high airflow fan. It’s also only slightly bigger than a stock cooler, meaning that at the price it retails for there really isn’t any point holding onto your stock cooler.

Of course, not everyone needs a cooler for gaming – some people will look past this full article on high-performance coolers to look for places to game online. But in short, if you’re a hardcore gamer, then liquid coolers will be what you want, but if you’re more interested in keeping your computer just going for a longer time, then an air cooler will do just fine.

What Makes The Best Casino Apps In 2019

Mobile devices have improved so much that they are now more powerful than a cheap desktop computer and each year they increase in size of their capabilities. The casino world has latched onto the growing trend of applications for smartphones and is now one of the leading sectors in the development of apps. Each year sees more gamblers make the switch to playing on their mobile due to the convenience it offers which is unrivaled by others. If you are wanting to find the best casino apps in the year ahead, there are many things you should look out for which I will go into more details below.

 

#1 – Responsive Casino Websites

You do not need to download a casino app to gamble on your mobile phone as there are many great websites such as Hippo Casino which is fully responsive. This means that the site adapts to whichever device is accessing it so you can play hippo game without downloading an application. Google has started to reward sites that are able to work as well on smartphones along with desktop so when you search for casinos, most of the top results will be fully responsive so you can gamble on your phone. By using a casino website rather than an app can be extremely rewarding as it will mean you get access to bigger jackpots along with a wider choice of games.

 

#2 – Dedicated Casino Games Apps

One of the most common trends heading into 2019 is players demanding dedicated apps rather than one stop shop applications. Most gamblers only like to gamble on a few selected options such as sports betting or casino games. They do not like to be bothered with other types of gambling which is why they choose ones that are only geared toward the thing they like the most. Next year expect to see more dedicated casino apps such as slots, blackjack, poker, and betting.

 

#3 – VR And AR Casino Apps

It has taken longer than expected but finally, VR and AR casinos are on their way. Expect to see an influx of these types of apps in 2019 due to technology finally allowing for easy development of this type of game. It will be a battle between both types of realities as to which one comes out on top so it will be interesting to see if virtual reality or augmented reality win the battle for supremacy in the casino world.

 

Conclusion

One of the main problems that have been holding back the casino app industry has been the speed of internet available. This has improved enough over the last few years so that it is possible to stream virtually anything in real-time on a smartphone. It means you can play in live poker tournaments or against dealers via a dedicated application. It has never been so easy to place a bet and it will only get easier as technology improves.

How to Evaluate Online Casinos 2019

Heading into the new year, you might be looking to change online casinos. With literally hundreds of websites to choose from, it would be of great value if you had a viable and efficient way to evaluate each online casino. To help you in your search, the following information has been organized to help you focus on the most important factors heading into the new year. This is our way to build casino reviews.

Licensing and Regulations

Unfortunately, the online casino community has some bad actors. These are rogue sites that manipulate gaming results and create payment issues when customers try to make withdrawals. All reputable online casinos have something important in common. They are licensed by a reputable jurisdictional body like the Malta Gaming Authority, UK Gambling Commission or a top government agency in the US. As a player, you must demand proper licensing and look for credentials that indicate the website’s software platform has been tested and certified as random and fair but more than that, with a proper regulated and licensed casino, your data is safe and your winnings will be paid.  That’s how you find a trusted online casino.

Top Notch Software

As a player, you want access to the best software platforms (see Microgaming, NetEnt, Playtech). First, there’s no need to settle for an online casino that uses one primary software provider. New technologies have made it possible for any online casino to include as many software platforms as they want. As a player, you want access to the best games, most popular banking options and a mobile app casino that makes gambling on the go fun and easy.

Great Selection of slots and Casino games

It’s no coincidence that the best software developers produce the most exciting gaming options. While the table games seem to be standard fare, it’s the video slots that tend to set one software developer apart from others. In recent years, NetEnt has shown a tremendous ability to create awesome video slots. The games have literally hundreds of pay lines with fun and exciting bonus games that provide top jackpots. As a player, you should focus on locating websites that care enough to offer its customers access to hundreds of games from a variety of genres.

It’s no secret that players really enjoy progressive jackpot games that offer six and seven-figure jackpots. If you aren’t getting access to games like Mega Moolah (Microgaming) or Mega Fortune (NetEnt), you’ll be missing out on opportunities to score a major jackpot worth as much as $18 million for the spin of a reel.

The Bonuses and welcome offers

If all other criteria are equal, you’ll want to turn your focus to the online casinos that offer the best bonus packages. A good bonus package should include an aggressive welcome bonus, plenty of intermittent bonus options to keep things moving and a solid VIP package that offers up plenty of perks in exchange for player loyalty.

While your eyes will be attracted to the highly-publicized welcome bonus packages that include large matching percentages on the first deposit, you mind should tell you to read the bonus’ terms and conditions. A bonus has very little value if the terms and conditions make it nearly impossible to turn the bonus into real cash. The best bonuses are the ones that offer big dollars with player-friendly terms and conditions.

Banking Option

This is another criterion where the player benefits by having more options. No matter where a player is in the world, they are bound to be restricted to certain banking options. As a player, you want access to the banking options with the lowest transaction fees and the fastest funding mechanisms. As we move into 2019, you might want to consider any websites that offer PayPal and Bitcoin as viable deposit/withdrawal options. Both of these options carry low to no funding fees with immediate access to funds. While credit card funding is popular, be wary of the high transaction fees and amount limitations. You’ll also want to focus on online casinos that process withdrawals promptly and without hassle.

Customer Service

At the end of the day, you want to use online casinos that care about customers. As a customer, you should have immediate access to someone or some mechanism that will answer your questions and address your concerns. Given this age of modern technology, you might want to avoid websites that don’t provide a good FAQ function and access to a live chat option.

Crunchyroll Is Getting Into Mobile Gaming

Taking into consideration the anime tv shows, guest licensed shows, and other media owned by Crunchyroll you can tell the future is promising, and grass sure is greener on that side.

Following the launch of their anime-inspired role-playing mobile game “Dan Machi- Memoria Freese” which translates to ” is it wrong to pick up girls in dungeons’ for their followers, they did mention for people to expect more games from their studios come 2019. The laws for online gaming has changed in many countries around the world, with a number of countries like Kenya and Nigeria legalizing it. With the new avenues, more betting companies are looking to start their business, and it is why you see a mushrooming number of online casinos today. Crunchyroll seems to be following suit.

All about the Company

Crunchyroll was founded in 2006 by a group of the University of California, Berkeley, graduates. Crunchyroll has since, been focusing on streaming East Asian media, content, anime, drama, electronic entertainment, and manga. Their distribution channel delivers content to over 35 million online community members, Crunchyroll is definitely all about numbers.

They mentioned a new game division called Crunchyroll games and cooperation projects with Japanese game developers to make more games for Crunchyroll.

Crunchyroll has 40 million registered users, and 1 million paying subscribers. They have goals of developing more freemium games with in-app purchases. Additionally, they have more monetizing options which include Crunchyroll expo and Ellation, a senior company to Crunchyroll, said to produce more original series for their streaming platform in addition to Japanese media company collaborations shortly.

Crunchyroll is looking to expand their horizons, which already include commerce, to video games inspired by their anime series. They are always trying to find more ways to keep fans engaged and under control, which of course, we all know is an effort to get more money out of them. They want to give fans value for their money they say.

Crunchyroll started out as a small website where people could watch streaming videos for free, much more like YouTube. But most of the content on their website were illegal copies of licensed content. They had to either change their practices or sink with the ship. They made the transition in 2009, made deals with content creators, and they swore to remove illegal copies of licensed content from their website.

They thrived to provide better, convenient access to East Asia media through the internet through different means, and they worked with different partners. People now pay a small fee from time to time to gain access to a wide range of east Asia media.

Crunchyroll’s website’s catalog encompasses thousands and thousands of hours of content material for bingers. Their services are available on a wide range of platforms such as iPhone, Android, and Internet-enabled TVs. Subscribers can watch anytime, anywhere using whatever suits them.

Are you looking to try out the new Crunchyroll website or try out their mobile gaming? Let us know in the comments below.

How to Ensure a Comfortable Gaming Environment

There are nearly 2.3 billion active gamers in the world today which represents nearly 50% of the entire population. Majority of them play games in order to escape their boring and monotonous lives, and this act is expected to generate nearly $137.9 billion in 2018.

Video games are now a serious business, and it has grown bigger than the movies and music industry. After all, it has been proven that computer games increase a person’s problem-solving skills, keep the mind active, improve memory and the ability to multitask and makes one feel important, among many other benefits.

As you indulge in video games more frequent and sometimes for long hours, it is important to ensure that you do so moderately and comfortably in order to avoid health problems like postural syndrome, obesity, muscle pain, vision problems, epileptic seizures, headaches, and even arthritis.

Which is a good way to game?

Gaming is like any other activity, and it needs to be done in moderation. This means playing for a few hours per day in a comfortable position while at the same changing positions often and taking breaks.

You also need to find a way of altering your gaming environment to reduce the stress on your body. In order to minimize the risks of injury, pain, stiffness and other health conditions associated with gaming, it is necessary to improve your gaming environment and posture.

How to ensure a comfortable gaming environment

  • The monitor

The ergonomics of your gaming environment greatly determines the level of stress that your body undergoes as you play. So, how far is the monitor from your eyes? How about its height and even the tilt?

While everyone’s eyes are different, they all have the ability to accommodate and converge in order to bring objects at far and short distances into focus. However, overconvergence that results from placing the screen too close to the eyes causes more eye strain.

Since your eyes also direct neck movements, your monitor should not be set too high or too low and be placed at optimal angles (20-50 degrees) to limit neck movements and avoid visual straining.

  • The gaming desk

If you want a comfortable gaming experience, then don’t overlook your desk. This is because it plays a significant role in ensuring a good gaming posture – which helps prevent backaches, helps with proper wire management and better use of space.

The size and the design of your gaming desk is of great importance to gaming health. It should enable you to have the right monitor distance and also the right height where you can relax your shoulders comfortably without stressing your rotator cuff.

The depth and height of your gaming desk should also create a space for your knees to rest comfortably on the footrest and also scoot them with ease when bringing them close to the desk.

Standing may be an uncommon way to game but it can be a healthy, fun and engaging option since standing desks come with great mobility and freedom to move around, plus they can be adjustable with multiple settings.

The nature of your gaming peripherals like the keyboard, mouse, and keypad is very important since they are the main tools that you utilize when interacting with your game. While you are free to choose one over the other depending on their performances, it is important to consider the ergonomics side of each.

Which position does each place you in? The ergonomic keyboards may not have evolved much and are characterized by slower responses, but they place your wrist in a comfortable neutral position while playing your game. However, you can still use a straight keyboard if you know how to modify your position to achieve neutral positioning.

Depending on the shape of the hand, the way gamers handle the mouse is not universal. Different mice offer different grips and choosing the wrong one can lead to physical stress on your hands, wrist, and fingers.

Unlike keyboards, keypads are mini-keyboards designed explicitly for gaming, and they offer a much more manageable gaming experience. Their ergonomic design and easily accessible buttons reduce fatigue and hand injuries that usually come with using keyboards.

While it is important to choose a healthy peripheral to use for gaming, it actually boils down to how long you are playing and how you position your wrist while playing.

How should you position your body when gaming? Your lumbar support conforms to the curvature of your lower back and your chair backrest angle should be somewhere between 90 – 120 degrees depending on your neutral spine position.

You will, therefore, be required to adjust your gaming chair and identify this position which will not only ensure that your spine is relaxed but also the muscles of your lower back.

The height of your gaming chair is also important since your knees and hips need to be at the same level with your feet resting flat on the floor to avoid stressing your lower back and applying undue pressure on your thighs.

Your gaming chair armrests should comfortably support your elbows and put your shoulders in a relaxing position. High armrests usually push the shoulders high in a shrugged position causing neck stiffness and pain. Proper chair cushioning is also very important as it helps to reduce pressure on the sitting bones and also reduce the spinal load.

Video games are usually consuming and addictive, and you may find yourself spending hours engaging in them. As you do this, you need to ensure that everything you are using is comfortable, right from the monitor, desk, and chair to all the peripherals.

For games of long duration, posture and comfort matter a lot, not only if you want to compete well but also remain healthy and enjoy your gaming activities for many years to come.

The sitting position, screen height, and gaming peripherals are things that should never be compromised. This should be coupled with taking breaks and performing exercises in order to keep your body healthy and improve your gaming performance.

Four Questions to Ask Yourself before Making a Game Room

Building a games room can often seem like a fun endeavor at first, but it’s often crucial to ask yourself a few questions beforehand to ensure that you get the best possible games room possible. We’ve broken these down into four main questions that need to be asked before you start making inroads on a games room and getting a full-size pool table in there.

How much space do you have?

The first thing you’ll want to consider and ask yourself is just how much space you have for a game room. If you’re converting an existing room into a game room, such as a bedroom or something similar, then you’re going to be more limited in terms of your games room size than if you’re building an extension on your house.

When it comes to working out space as well, it’s important to sit down and consider what you want to get for your game room. Are you wanting a full-size pool table as the main centerpiece? Maybe you’re wanting a shuffleboard or something else that is fairly big for your Star Wars Lego collection? Or do you only want a quiet space where you can stick an arcade machine in the corner and have a blast reliving a misspent youth down the arcade?

Answering this will help you work out just how big your games room can be ultimately and what you can fit in it. After all, if you love playing shuffleboard, having a small room won’t allow you to fit a shuffleboard table into it.

How much budget do you have?

After you’ve worked out your space available, the next thing to calculate is your budget. Working out a budget allows you to figure out just what you can afford to buy instantly in terms of games machines and tables, and what you’ll need to leave space for in the future. Getting a budget for a pool table or an arcade machine also allows you to work out if you can afford extras like cool posters or memorabilia to go on the walls as well as just generally decorating your new games room.

Don’t forget that you’ll need to leave some budget for actually building the rest of the room as well! You might want some extras like a fridge or a bar or something similar so you can have a drink whilst gaming, so it’s key to add these to the budget and not forget them as it’s not fun having to wander out to another room to get a drink in the middle of a game.

Do you buy new or used?

Once you’ve worked out your budget, you’ll be faced with a question of whether to buy stuff new or used. Buying used pinball machines and pre-owned pool tables can save you money, but it can often turn up in less than great quality, and can often require you to repair it, either through the use of someone who has experience already of repairing games tables and arcade machines, or you can do it yourself if you’re feeling mechanically and electronically inclined.

There’s also the fact that you’ll have to pick them up and install them yourself, which can often be a big trial, especially if you’re buying a full-size pool table, so this is something that needs to be taken into consideration as well if you decide to buy something that is preowned. You don’t exactly want to go and buy a pool table and throw your back out trying to move it into your new games room and not be able to play on it for weeks if not months!

Buying a new pool table can be slightly more expensive than buying a used one, but does come with a lot of benefits that a used one doesn’t have. These can include delivery and installation from the company who you’re buying from, which is always a large bonus when you’ve got a slate bed pool table as these can be incredibly heavy. Additionally, buying something like a new arcade machine ensures that you don’t have to spend extra money or your own time in repairing an old machine, which can often be a key factor when it comes to buying a games machine.

How much power do you have?

This may seem like a bit of an odd question, but it’s worth checking just how many power sockets and what sort of power system you have in your house before you make any purchases. If you’re planning on buying lots of electronic machines, such as a pinball machine and an arcade machine as well as decorations like neon signs, then you’re going to need plenty of power sockets and to make sure that your house, in general, can handle a massive drain on the power. After all, it’s not going to be great when you start playing on your new arcade machine and your partner goes to play on the pinball table and the power overloads and everything shuts down!

So making sure that your house can handle a new games room in all aspects, from sizing to the electrics, as well as your budget for everything in said game room, is key to ensuring you get a decent games room. If there are any further points that we’ve not covered that you think are important, why not let us know in the comments below? We’d love to hear from you!

Best Gaming Gear for Playing at Online Casinos

Online casino gamers, much like video game players, use games as a way to relax and have some fun, but with the added benefit of there being a chance to win some money. There are loads of different online casino games that people can play such as this UK free spins list one. With so many different games to explore at online casinos, many casino gamers choose to indulge in a session of seeking and playing the best games.

To enhance the experience, gamers seek out special gear to buy and use when playing online casino games. Now, as these games don’t require specialist controllers or consoles to play, buying gear comes down to boosting the relaxation levels to their highest, getting completely immersed in the game, and using the best tech to play the games on.

So, if you want to play online casino games, these are the best bits of gaming gear that you should consider adding to enhance your experience.

The Best Device


Source: 9 to 5 Toys, via
Twitter

Online casinos emerged into the world in 1994, taking the form of specialized websites with a few Flash/video form games. But along with the internet, online casinos have evolved into gargantuan sites with pages filled full of hundreds of high-definition games. They have also adapted to the demands of the modern gamer.

It was found that by the end of 2018, over half of the gaming market’s global revenue will come from mobile devices. Gaming from phones and tablets is immensely popular, so online casinos made themselves mobile-friendly, as did the developers creating the games.

To get the best of both worlds with mobility and a touchscreen interface as well as having all of the power of a regular computer, you should turn to the iPad 9.7-inch. The phenomenal bit of gear is perfect for scrolling through online casinos, touching into games and then tapping your way through play. It even supports the Apple Pencil.

Best of all, you can run multiple apps at one time, meaning that you can switch between your online casino website or app and a website or app showing you playing strategies for games like Craps, European Roulette, and All American Poker.

The Best Chair


Source: Susan John, via
Twitter

If there’s one thing that gamers know, it’s how to stay comfy for prolonged periods of time. Playing video games often takes up hours of a day, so being at optimum levels of comfort is not only important to the player’s enjoyment at the time, but also to prevent back, arm, neck, and shoulder pain later on.

Many top-class gaming chairs are in circulation, but the one rated as the very best of all in 2018 is the Secretlab Omega. This bastion of gaming comfort boasts a very versatile tilt mechanism as well as velour memory foam pillows. Reviewers say that the Omega offers such comfort that you could put it in full recline and take a nap.

Online casino gaming is very much like console gaming in that the player will sit in one place while playing the games. It’s very important to be comfortable and ergonomically correct during these gaming spells, which is why chairs such as the Secretlab Omega have become so popular with all forms of gamer. They’re certainly comfier than the stools set out in front of slot machines at land-based casinos.

The Best Headphones


Source: F1irstSlice, via
Twitter

For those who live in a house or apartment with other people, you may have found that others don’t always appreciate the chimes of coins, the bounce of the roulette ball, or the wisp of animated characters as they appear in your online casino games. But, these sounds are part of the game and help to immerse you and raise excitement levels.

So, it is imperative for the modern online casino gamer to get some good headphones. Earphones like the Apple or JVC Gumy ones are okay, but a proper gaming headset is what will really sink you into the game. The best one on the market for comfort and the incredible surround-sound feel is the HyperX Cloud Revolver S.

Boasting Dolby’s digital signal processor, the 7.1-channel surround sound is exemplary. The need for this bit of gear to be comfortable cannot be overstated, which is why the HyperX Cloud Revolver S is given so much credit. The cushions sit very well on your ears and across your head, while also muffling out surrounding sounds to keep you in the game.

The Best Mouse

If you’re not part of the mobile revolution and much prefer playing your online casino games the good old fashioned way, you’re going to want a top class mouse. If you play on a laptop, you’ll certainly want a mouse to avoid the tedious use of the touchpad. You don’t need one because you could do with the extra buttons provided by a gaming mouse, but because certain models do offer extra comfort, ease of use, and a very special immersive feature.

The Steel Series Rival 700 catches the eyes of many gamers because it vibrates. Image playing a game, and whenever something major happened, the mouse rumbled away to add to that winning feeling. On top of this, the mouse is sleek and smooth for ease of use and comfort and it has side buttons for speedy back and forth web page navigation.

So, if you’re looking to enhance your online casino gaming experience, check out the top-rated bits of gear detailed above; see how much better your spinning and card gaming can get.

The Evolution of the Pokie – From Simple Mechanics to Digital Marvels

Pokies, if you’re in Australia and New Zealand, or slots if you’re in the United States, or even Fruit machines if you’re in the United Kingdom. All of these wonderful and colorful names all refer to slot machines in various styles and configurations. Whether you prefer to play slot games at your local casino, on vacation in Las Vegas, Atlantic City and a myriad of other international casino resorts, or you prefer to just play instantly online, casino slot games remain the most popular gambling game in the world.

While most first-time slot players believe that slot machines are a relatively new invention, many are quite surprised to learn that today’s modern, hi-tech slot machines have modest (albeit innovative) beginnings.

The First Slot Machines – Mechanical Ingenuity in a Box

The very first slot machines began to appear in the US during the late 1800’s and, at first, were designed as simple coin-operated machines, dispensing sweets and other small and cheap items. These machines were known as ‘nickel in the slot’ machines, which was both a great name and a convenient and efficient way of instruction. All anyone had to do was simply insert a nickel into the slot provided and pull the lever to dispense the item.

Naturally, innovative minds saw the potential that this machine could provide as a simple game of chance and soon the first slot machines began to appear, complete with playing cards as symbols. The earliest of these machines did not pay out any cash prizes but rather tokens, which could be then exchanged for cigars or drinks, depending on where the machines were located.

However, it wasn’t until a man named Charles Fey put his mind to creating his very own slot machine, inspired by the nickel in slot vending machines that he had seen throughout San Francisco while doing his rounds as an employee of the California Electric Company. His first machine contained a simple three-wheel mechanism and was soon followed by his second invention, the famous 4 – 11 – 44 machine. The machine was so named for the combination that would provide the highest possible prize. The mechanics of the device were encased in a long and narrow, rather ornate cabinet and featured three concentric dials containing numbers that needed to line up in various combinations.

However, it wasn’t until 1896 that Fey really had his biggest and most innovative slot machine that would become the blueprint for every pokie in the future. The Liberty Bell was designed and made to last, featuring a cast iron cabinet with the now familiar three reels, although each of the three reels moved independently, initiated by a lever. Each reel contained ten symbols and this time Fey added additional symbols including horseshoes, bells, and stars. Again, creating the prototype for every slot machine to come.

Pokie Tech in the 20Th Century

Mechanical pokies remained largely unchanged for the first few decades of the 20th century up until 1964 when the world’s first electromechanical pokie was introduced. Bally, one of the oldest slot machine and gaming tech companies in the world, launched an innovative new pokie called Money Honey, which would go on to set a new standard in slots designs to come.

The electromechanical design featured reels that were completely operated by an electronic circuit, unlike slot machines up until that time which relied on a system of gears, springs, and levers. Interestingly, even though Bally’s breakthrough technology no longer required any mechanical means of triggering the reels, since this could now be done with a simple contact switch or button, Bally still shipped every machine with a lever to trigger the reels into spinning. The logic behind this was quite simple. Since the electromechanical format of this new game was so new to players, Bally didn’t want them to distrust the mechanics of the game. Adding the lever gave, at least on the surface, the feeling of the same traditional gameplay and action that everyone loved about ‘one-armed bandits’.

The seventies witnessed the next step in the tech evolution of the slot machine, when another Las Vegas slot machine and gaming company, the Fortune Coin Company, introduced the very first video slot in 1976. This new design moved the electromechanical system that Bally had created a bit further down the road. Mechanical elements were not completely replaced with a series of logic boards, which controlled the entire game. In the place of standard mechanical reels viewed through a small window, players could now view a representation of the reels on a video screen.

The digital representation of the game reels could be viewed on a 19-inch Sony Trinitron screen, fairly state of the art for the time. However, just as Bally had introduced an electromechanical machine to a fair amount of skepticism, the unveiling of the world’s first video slot met with its own fair share of skepticism. Not only had all the mechanical elements that practically defined what a slot machine is for the best part of a century disappeared, there weren’t even any actual reels to watch. However, Fortune Coin was smart enough to take a leaf out of Bally’s playbook and kept the mechanical lever, just to give everyone a small bit of solid ground to stand on.

Digital Marvels – Online and On the Go

The internet is possibly the greatest modern invention yet and has made a myriad of previously impossible things very much possible. We are now able to communicate with someone halfway around the world in the blink of an eye, live and in real time. Online casinos have made it possible for virtually anyone in the world to experience the excitement of playing pokies online and sheer nature of the virtual realm means that there are no obstacles to how an online slot should look and behave. Playing online exposes us to all sorts of new and exciting ideas including real 3D animation technology, VR (Virtual Reality) enabled slots gaming, and mobile gaming through HTML5 technology, allowing players to enjoy the exact same experience on the go as they would at home on their desktops.

Top 8 best Piano VST in 2018

These days, the Software piano has a better ability and it should totally be considered like real piano experience. This software has a lot more to learn and enjoy the most pianos with hardware. Actually, it does not need a room space and even hosted on a DAW which is generally standalone. You are probably looking the software piano that goes well and involves best sounding piano VST which is good where actual keyboard does. Of course, there are some realistic piano VST that could pair with an 88 key MIDI controller keyboard sound even better. You have to look at features and specifications when keep tracking the best piano arrivals. Based on the discussion, the best piano VST are listed in 2018 and read full reviews by taking a glance on top and best eight piano VSTs in 2018.  If you don’t have money and need to learn piano, use the best piano VST anyways.

  1. Garritan Abbey Road Studios CFX Concert Grand Piano VST

Most people, fortunately, heard about the best Piano sample introduced in the market. Unlike others, this Piano VST offers real and they could ever come into a live experience. The samples contained in this software were developed from the best piano around Yamaha and others. The engineers who create the best sound are made as samples for all musicians who are in need of good quality VST instruments. This piano VST in 2018 is really needful to the people who wish to learn piano without any hassles. The software is recorded the world famous Yamaha CFX and use by entire musicians. Moreover, the samples are discrete and add to the realness in delivering quality sound in this software produces. It is known as best virtual piano on today reviews for obvious things. They are absolute best and include favorite songs and try to connect with mic perspective on an SSD.

  1. Spectrasonics Omnisphere 2 Virtual Studio Technology

When comparing with others, the Spectrasonics Omnisphere takes favorite for many professionals who like samples. It should say something about the quality and expect from the samples in the software. This also provides the user experience so it chooses by using the instruments. The software has 10,000 different sounds even make the better approach by professional musicians. It could create with plethora features and offers great sound for everyone. The main attraction of this software is to create his/her own original sounds. It used to create own audio content using the software and share it on Omnisphere. When you want to learn piano and not having enough money, go for this software. The software is usually in your control by means of sound design. It feels like a professional studio ambiance when operating with this software. Unlike others, this software stands out the best and includes 8 different filter types use for new modulation tools. The software is flexible to use and thus grab professional studio ambiance for all.

  1. Garritan Instant Orchestra Piano Virtual Studio Technology

With this Garritan Instant Orchestra, the software absolutely works and like the name of VST suggests. The sounds are awesome and looking to create a unique experience by hearing samples and create own sound. The sounds are easily found in this software and involve octave rumblings and slivery choirs. Some sounds are harps and chord clusters takes and much more and find all seek right here. It is known as a valuable product and thus hard work never fails when utilizing this software. The developer should undergo complex mixing and includes expecting results that are already done for an orchestral effect.

  1. XLN Addictive Keys Studio Collection

This XLN software has developed with the fun creative that is flexible for musicians. It is well supplied with tons of features and effects have been taken at an experimental level. This could create the best sound yet and diverse incredible sounds at astonishing effects. There are some addictive keys can be your new best buddy lists. Most probably, the plugin is terrific and going to love working with those samples. It includes EQ filters, distortion, chorus, tremolo, and much more. It is one of the top selected quality pianos that engineered with very best in quality. However, this totally helps if you can’t afford a real piano so go with this software to learn from samples.

  1. Synthogy Ivory II Italian Grand Virtual Instrument

The Synthogy Ivory usually carried out by the professional orchestra and has endearing features for everyone. It sounds great and expansive sound library taken at the staggering number of sounds. It can be easily defined and do it with the VST and create various velocity layers for reaching 18 different velocity levels. The samples are similar to interpolation technology harmonic resonance models which help to product sympathetic string resonance with realistic sound effects. If you have not considered the recorded samples, it creates an amazing sound experience hardly.

  1. Synthogy Ivory II Upright Pianos

The Synthogy VST software has a wealth of samples that could create an amazing solution that literally packed with sounds for the users. It has been taken for only selected options and chooses according to best pianos. The samples are found in the sound library and include 16 different velocity layers to the musicians. Usually, you can access a variety of powerful and mind-blowing tones to make it work in a fun way. The sounds were sampled and include the Hume Vintage Upright and modern upright option.

  1. Synthogy Ivory II Grand Pianos

It is an important factor and the sound library has distinct collections for explosive. With a large collection of samples available to the users and easily create their own string and new tones. It has sympathetic string resonance that understands for important tones created by the musicians. This VST features and includes confirming its high quality and design according to the sympathetic strings. The software can be easily used by anyone, beginner, or pro version. It usually makes it score more than other piano VST that could take at right time.

  1. SpectrasonicsKeyscape Virtual Keyboard Collection

The Spectrasonics has wide collections of sound samples and these samples were made from the LA custom C7 Grand piano. In addition to this, it has excellent collections of piano samples so that you could choose it accordingly. It quickly empowers you in the creation of amazing sounds and that would love to hear and feel the music. It is a small price to pay rather considers the best level piano bit for everyone. This VST does really well and create own new songs for beginners and comes with more sounds that you would know the exact resolution.

 

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