The company behind the brand name Atari (currently Atari Interactive) has announced plans to open eight new hotels aimed specifically at professional video gamers - esports players.
Atari are best known for their ground-breaking video game console, the Atari 2600 released in 1977, as well as for their pioneering video games Pong, Asteroid and Roller Coaster Tycoon.
According to the statement released on their website, Atari have acquired the rights to build video game themed Atari hotels in the USA. Atari have also announced that the first hotel will be located in Phoenix, Arizona.
Additional hotels have been planned to be built in Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco, and San Jose.
Who will the hotels be designed for?
As aforementioned, the hotels are being built specifically for professional esports players. Out of the eight hotels planned, Atari have stated that a select number of them will also feature state-of-the-art venues and studios that are able to accommodate esports events.
Atari have also stated that the hotels will be fully immersive experiences for every age and gaming ability. The hotels will showcase and make available to guests the latest in both virtual and augmented reality. Atari are hoping that video gamers from across the USA and the world will visit and stay at their new hotels.
Is there a reason behind this?
Atari have recruited True North studio, a Phoenix based real estate developer who will help develop the first hotel. Both Atari and True North Studio have spoken of the booming video game industry. Atari went on record to state that: “More than 2.5 billion gamers across the world spent more than $152.1 billion (US) on games in 2019 alone; an increase of +9.6% year on year.”
Atari feel that there will be high demand for a video game themed hotel. They also are of the opinion that the esports industry will continue to grow. Although esports is growing in popularity in North America, the concept of competitive video-gaming is much more in demand in Asian countries such as China and South Korea. Whether or not Atari plans to build similar hotels in these countries remains to be seen.With that being said, USA is the country with the largest number of active esports competition players worldwide. Research conducted in 2018 suggested that USA has almost triple the number of competitive players of the countries in second and third positions; South Korea and China.
A never been seen before concept?
Actually, Atari have already been beaten to the punch. The world first video game hotel is already open and can be found in Amsterdam, Netherlands. The Arcade Hotel in Amsterdam is designed for PC gamers. Hotel rooms come with the most up-to-date gaming equipment including chairs, computers and sound systems.
Atari’s announcement has made worldwide news due to their brand names reputation, now it is up for them to deliver a product capable of attracting video gamers for years to come.
Hotel and casino… hotel and video games…?
There is of course already the concept of hotels and casinos. The city of Las Vegas wouldn’t be what it is today without the hotel and casino combination. There are already numerous online slot games based on video games including a Call of Duty slot game; a Tomb Raider slot and Street Fighter. Who’s to say the concepts of casino gambling mixed with video games cannot work hand-in-hand?
In Las Vegas, especially, Atari may be able to design a hotel with one section for adults and one section for under 18s. The section for adults could contain video games with an 18+ rating as well as gambling theme video games. This kind of hotel would be unique even within a city such as Las Vegas and could become a major attraction.
Watch this space
The news has only just been announced, therefore there are very little details surrounding the details of the project. Since Atari first released the first ever video game console back in the 1970s, numerous competitors have come onto the market and usurped Atari. Despite this, the name Atari arguably remains the most recognised video game brand in the world.
Would you visit one of the planned Atari casinos?